Nir Eyal

It's as if you go to the doctor and the doctor says, hey, you have a terrible disease. Say, oh my goodness, that's awful. Is there a cure? Yes, there's a cure. Amazing, can I get the treatment? No, sorry, we're not gonna give you the treatment. That's malpractice. And so ironically, this movie, as all media does,

Freaked people out, made them scared, took advantage of their psychological weaknesses that they deride, right? They talk about how these tech companies are using psychological tricks. The movie used every psychological trick in the book to scare people, right? To make more money for this company that made the movie without giving them any solutions, which turns out anyone can do.

Freaked people out, made them scared, took advantage of their psychological weaknesses that they deride, right? They talk about how these tech companies are using psychological tricks. The movie used every psychological trick in the book to scare people, right? To make more money for this company that made the movie without giving them any solutions, which turns out anyone can do.

Freaked people out, made them scared, took advantage of their psychological weaknesses that they deride, right? They talk about how these tech companies are using psychological tricks. The movie used every psychological trick in the book to scare people, right? To make more money for this company that made the movie without giving them any solutions, which turns out anyone can do.

Anyone can use to fix the problem.

Anyone can use to fix the problem.

Anyone can use to fix the problem.

The problem is, unfortunately, I can't remember the name of this rule. It's an Italian guy who said this, so I apologize that I don't remember his name, Mr. Italian guy. But it's something that goes, the amount of effort to refute bullshit is 10 times the effort to create it. So there are some ideas that are just really hard to stomp out. It requires so much effort to tell people, guess what?

The problem is, unfortunately, I can't remember the name of this rule. It's an Italian guy who said this, so I apologize that I don't remember his name, Mr. Italian guy. But it's something that goes, the amount of effort to refute bullshit is 10 times the effort to create it. So there are some ideas that are just really hard to stomp out. It requires so much effort to tell people, guess what?

The problem is, unfortunately, I can't remember the name of this rule. It's an Italian guy who said this, so I apologize that I don't remember his name, Mr. Italian guy. But it's something that goes, the amount of effort to refute bullshit is 10 times the effort to create it. So there are some ideas that are just really hard to stomp out. It requires so much effort to tell people, guess what?

It's not social media, right? It's not, that's not why your kids are crazy. There's a lot of other stuff going on because it's such a popular narrative that we all want to believe that the amount of effort to refute that theory is orders of magnitude more. Definitely.

It's not social media, right? It's not, that's not why your kids are crazy. There's a lot of other stuff going on because it's such a popular narrative that we all want to believe that the amount of effort to refute that theory is orders of magnitude more. Definitely.

It's not social media, right? It's not, that's not why your kids are crazy. There's a lot of other stuff going on because it's such a popular narrative that we all want to believe that the amount of effort to refute that theory is orders of magnitude more. Definitely.

Sure. So if you want to know what someone's values really are, you don't listen to what they say. You look at two things. You look at how they spend their time and how they spend their money. That really will show you what their values are. And it's interesting in society, we place so much currency, if you will, on money is so important. We have to save every dollar.

Sure. So if you want to know what someone's values really are, you don't listen to what they say. You look at two things. You look at how they spend their time and how they spend their money. That really will show you what their values are. And it's interesting in society, we place so much currency, if you will, on money is so important. We have to save every dollar.

Sure. So if you want to know what someone's values really are, you don't listen to what they say. You look at two things. You look at how they spend their time and how they spend their money. That really will show you what their values are. And it's interesting in society, we place so much currency, if you will, on money is so important. We have to save every dollar.

We put our money in banks protected by guards. We split checks. We use coupons. We have to save money, but when it comes to time, we just give it away. All right. Whoever wants it. Sure. Just take it. And I think it should be exactly the opposite, that you can always make more money, right? You can always make more money. You can do something to find how to make a buck. You cannot make more time.

We put our money in banks protected by guards. We split checks. We use coupons. We have to save money, but when it comes to time, we just give it away. All right. Whoever wants it. Sure. Just take it. And I think it should be exactly the opposite, that you can always make more money, right? You can always make more money. You can do something to find how to make a buck. You cannot make more time.

We put our money in banks protected by guards. We split checks. We use coupons. We have to save money, but when it comes to time, we just give it away. All right. Whoever wants it. Sure. Just take it. And I think it should be exactly the opposite, that you can always make more money, right? You can always make more money. You can do something to find how to make a buck. You cannot make more time.

So I don't care if you're Bill Gates or Warren Buffett or Elon Musk, you cannot make more time. We all get a finite amount of time on earth. And so I think we should flip the script. We should be generous with our money and stingy with our time because we can't make more of it. And so what do we do with that? How do we put this into practice? You turn your values into time. So what are values?