Nir Eyal

So she looked for agency, the third power of belief, something that she could actually do something about.

She used the power of attention to notice potential in these men, that she saw something that everyone else discounted, this potential.

And then she anticipated that they might change.

And so what did she do?

The first session, they got together, I think it was about nine guys,

and they went on a little jog.

It turns out that that little bit of hope that they saw that, hey, I can do something, I can set a difficult goal, and do it.

And day after day, they started to change.

They would talk to each other about what they're going through, they would be a little bit more vulnerable, they would exchange different opportunities.

And this organization now, several years later, is still up and running, I think it's in eight different cities, and they have run together collectively millions of miles together.

Now, that experience that Anne had where she saw potential where others did not transferred into her next act.

When she went to Los Angeles and she saw a little fitness studio and she thought it was super cute and pink and very LA and so she got inspired and she took elements of that fitness studio and her next venture was to start a fitness company where it was called Solid Core where she opened up these studios that

Nobody saw an opportunity to open.

And she sold that company a few years later.

What was interesting about this, she sold it for over $100 million.

And what's fascinating is she totally called her shot.

The day she started the company, she wrote down on a piece of paper, I will sell this company for $100 million.

And that's exactly what she did.

Now, was that a fact?

No, it was a belief.