Nir Eyal
π€ SpeakerAppearances Over Time
Podcast Appearances
It's an amazing new drug.
And if you take this pill, you're going to build lots and lots of muscle.
They gave him this pill.
They gave a control group nothing.
And they put them on a workout regimen.
It turns out that the men who took the steroid gained more muscle despite the fact that it was a placebo.
It was completely inert.
There was nothing in the steroid.
And yet these men got stronger.
They actually built more muscle mass.
How?
It's not magic.
It's not that the brain made the muscle.
You know what happened?
they worked out a tiny bit harder.
They actually did something differently.
So placebos aren't magic.
Placebos don't cure disease.
They don't cure sickness.
Sickness is a physical malady.