Nir Eyal

So 11 million bits of information, to put that in perspective, that's like reading War and Peace twice every second, okay?

Tremendous amount of information.

50 bits of information is about one sentence of information per second.

So 50 bits versus 11 bits.

That's .000045% of the information you're receiving are you able to absorb.

The brain just can't deal with it.

So what does it do?

It has to use what we call predictive processing.

It doesn't see reality as it is.

It sees reality as it expects it to... Chris?

Appear.

There you go, right?

As you expect it to appear, as you expect it to be.

How did you know that that was the next word?

Because your brain predicted it based on what we call priors, based on your prior experience, your prior beliefs.

And so based on those factors, you are seeing reality not as it actually is in a second.

You're seeing it based on a prediction.

So you're already living in a simulation.

It's not the matrix that we all live in, not like the movie.

We all live in our own simulation inside our own heads at every single second.