Nir Eyal

If you are trying to quit smoking, but you have a cigarette in your hand lit, you're gonna smoke it. If you sleep next to your cell phone every night, it's gonna be the first thing you reach for in the morning before you even say hello to your loved one. So if you leave it to the last minute, too late, you will lose, they will get you.

If you are trying to quit smoking, but you have a cigarette in your hand lit, you're gonna smoke it. If you sleep next to your cell phone every night, it's gonna be the first thing you reach for in the morning before you even say hello to your loved one. So if you leave it to the last minute, too late, you will lose, they will get you.

However, if you plan ahead, if you use forethought, there is no distraction you can't overcome tomorrow by planning for it today. Don't leave it to the last moment. Plan today to make sure that you don't get distracted tomorrow. The antidote to impulsiveness is forethought.

However, if you plan ahead, if you use forethought, there is no distraction you can't overcome tomorrow by planning for it today. Don't leave it to the last moment. Plan today to make sure that you don't get distracted tomorrow. The antidote to impulsiveness is forethought.

However, if you plan ahead, if you use forethought, there is no distraction you can't overcome tomorrow by planning for it today. Don't leave it to the last moment. Plan today to make sure that you don't get distracted tomorrow. The antidote to impulsiveness is forethought.

Sure. Thank you. So my website is nearandfar.com. That's where I publish a blog post every other week about personal productivity, about all kinds of topics around behavior change and behavioral design. And my latest book is called Indistractable, How to Control Your Attention and Choose Your Life. And you can find that wherever books are sold.

Sure. Thank you. So my website is nearandfar.com. That's where I publish a blog post every other week about personal productivity, about all kinds of topics around behavior change and behavioral design. And my latest book is called Indistractable, How to Control Your Attention and Choose Your Life. And you can find that wherever books are sold.

Sure. Thank you. So my website is nearandfar.com. That's where I publish a blog post every other week about personal productivity, about all kinds of topics around behavior change and behavioral design. And my latest book is called Indistractable, How to Control Your Attention and Choose Your Life. And you can find that wherever books are sold.

My pleasure. Thank you so much for having me.

My pleasure. Thank you so much for having me.

My pleasure. Thank you so much for having me.

Who cares? It's completely pointless. Nobody cares how many books you have in the library because everybody has Google on their phone. And now we have ChatGPT and we have all these great products on our devices that allow us to have all the facts and figures we could possibly want at our fingertips. So information is no longer scarce. We're drowning in information.

Who cares? It's completely pointless. Nobody cares how many books you have in the library because everybody has Google on their phone. And now we have ChatGPT and we have all these great products on our devices that allow us to have all the facts and figures we could possibly want at our fingertips. So information is no longer scarce. We're drowning in information.

Who cares? It's completely pointless. Nobody cares how many books you have in the library because everybody has Google on their phone. And now we have ChatGPT and we have all these great products on our devices that allow us to have all the facts and figures we could possibly want at our fingertips. So information is no longer scarce. We're drowning in information.

What's scarce today is the ability to focus your attention long enough on that information to turn it into wisdom.

What's scarce today is the ability to focus your attention long enough on that information to turn it into wisdom.

What's scarce today is the ability to focus your attention long enough on that information to turn it into wisdom.

Yeah, so that's why it's really about this holistic model. So that's what took me the most time to figure out was what are the four mandatory components of living without regret, of doing what you say you're going to do? So the first step is mastering these internal triggers, figuring out why you feel this way, right? What is that underlying sensation?

Yeah, so that's why it's really about this holistic model. So that's what took me the most time to figure out was what are the four mandatory components of living without regret, of doing what you say you're going to do? So the first step is mastering these internal triggers, figuring out why you feel this way, right? What is that underlying sensation?

So if you're trying to avoid that chocolate bar, it might be hunger. Or it might not be hunger, right? So I used to be clinically obese. And I'll tell you what, I did not eat to excess because I was hungry. I was eating to excess because I was lonely. I was eating to excess because I was bored. I was eating to excess because I felt guilty about how much I had just eaten.