Nir Eyal

But one, I don't think I was able to separate fact from fiction.

I think there's a lot of misinformation about this and it takes on almost this spiritual, not very scientific tone in terms of what is possible and what is not possible.

But I wasn't able to separate the two.

So that was very educational for me.

It really illuminated what's possible, what's not possible.

And what is actually possible, what is backed by quality peer-reviewed research is just unbelievable what the mind is actually capable of.

And so what I concluded was that we don't use this enough.

We don't understand how to change our minds by changing our beliefs and how that ultimately changes our lives.

Sure.

So this has to do with my previous book, with Indistractable, where I was sitting with my daughter afternoon.

We had this beautiful afternoon, just some daddy-daughter time together.

And we had this book of activities that dads and daughters could do together.

And it had to have a paper airplane throwing contest or do a Sudoku puzzle together, all kinds of cute little games that we could play together.

But one of the activities was to ask each other this question, that if you could have any superpower, what superpower would you want?

And I remember that question verbatim, but I can't tell you what my daughter said, because in that moment, I thought it was a good idea to just let me just check my phone real quick.

And by the time I looked up for my device, she was gone because I was sending a very clear message that whatever was on my phone was more important than she was.

And she went to go play with some toy outside.

And so that's when I decided that if you asked me what superpower I would want today, it would be the power to be indistractable, the power to do what I say I'm going to do.

Because look, there's no aspect of your life, whether it's your physical health, your mental health, your career success, your relationship success, you know, the people you love, all of these things require your ability to focus your attention.

And so that was the inspiration for Indistractable.