Nir Eyal

They don't grit their way through things.

They have somehow changed the relationship between pain and suffering.

This is the killer insight that the people who are doing things, for example, I've tried many things that I'll just quit after a while because they're just too hard.

I don't enjoy them anymore.

Oh, this sucks.

It's not fun.

I'm no good at this.

This is too hard.

And yet you'll meet somebody who's really excellent at it and it's no big deal.

The same exact behavior for one person is a drag and they quit.

And for the other person, it gives them energy and life force and they're having a great time.

Why?

Same stimulus.

They're doing the same thing.

It's that they perceive it differently.

They believe in it differently.

I think that's an unexplored path that I think is a hack, is a unlock for doing exactly what those rats did, changing that belief around what we're going through.

You know, people call it autopilot about them.

What do you think about that?

I think that's a very apt observation that these beliefs always come from somewhere.