Nir Eyal

So you don't see reality as it is.

You don't feel reality as it is.

And you don't understand what you can and can't do in reality because you're seeing reality through this tiny pinhole of attention.

And so not only do we not understand our own what we think is reality, we don't see our reality clearly.

There's almost no way we see anybody else's reality either.

That's even more of a difficult task.

I think it's exactly what we've been talking about.

It's about these beliefs.

It's about how we interpret these signals.

For example, I'll give you a good example when it comes to how we interpret everyday items.

For example, there was a study done about wine.

where they asked people to try two different kinds of wine.

And the first kind of wine was a very cheap $5 bottle of wine.

And as people were trying this wine, they were scanning their brains to identify where the blood was flowing in their brains.

Was it going, what areas of the brain were becoming more active?

So first they gave him this sip of a very cheap $5 bottle of wine.

So what do you think of the wine?

Oh, it's a little flat on the finish.

I don't really care for it so much.

Not that great.