Nir Eyal

Because I think that in a time of extreme uncertainty, where we have what's going to happen with AI, geopolitical uncertainty, economic uncertainty,

We need ways to find control over our existence or else we go crazy, right?

When we think about all the things that are outside of our control, when we believe we have to do something about those things that are uncontrollable, we can literally burn out.

We can drive ourselves mad.

And so what I was looking for was to access what's the greatest point of leverage that I can have to improve my life

That's in my control.

And it turns out that if you can identify what we call limiting beliefs and turn them into liberating beliefs, that is the greatest point of leverage to accomplish your goals, to unleash what you're capable of doing, to meet your full potential, to decrease your suffering and increase your motivation.

Wow.

Okay.

Well, I'll tell you what it is not about.

So it's not about magical thinking.

It's not about chakras.

It's not about necessarily vibrating at the frequency of the universe and all that.

So I'm very science-based, and everything that I do is backed by peer-reviewed studies.

There's over 30 pages of peer-reviewed citations.

And so it's nothing magical whatsoever.

And in fact, unfortunately, I think the self-help industry has led many people astray by preaching this gospel of, well, just think positive, right?

Just manifest.

And I think that actually has some really negative consequences.

And the research backs this up, that it's not just about the end goals, but rather it's about the means, right?