Noah

is it still viable to be an amazon seller or start an amazon business in 2026 i get this question all the time it's something that i think every single person who has ever thought about selling a product online or currently sells a product online is wondering all the time is amazon over saturated is it dying is it something that a new seller a new brand or even a current seller or brand can't scale and grow within because there's just too much out there

And I think it's a pretty complicated answer.

I don't think it's necessarily a yes or a no.

I think there's a lot to dive into here.

My name is Noah.

I'm VP of sales and marketing here at my Amazon guy.

And I thought this would be a great time to explore this because we're at the beginning of the year and what better time to think about whether or not you should be starting a Amazon business this year.

There are a couple of commonalities that I tend to see with people when they're looking at whether or not Amazon is going to continue being the business and the giant in e-commerce that is.

And I think the most common one is people thinking that they missed the ship in 2020 times.

So many new sellers at the platform, so many new brands at the platform.

And a lot of people have seen the growth from that, but also saw the stagnation from that as well, because as a whole, Amazon has gotten more complicated.

In the past year, we've seen a lot of changes on Amazon and

Most recently, we had Amazon accelerate last fall, where Amazon actually talked about the aspect of, you know, their 25 years of partnership with independent sellers generating over 2.5 trillion in sales and over 2 million jobs.

And they talked about making selling easier.

So if you are somebody who's getting on the platform, trying to make it easier to sell on the platform as a whole, things like their new product and opportunity explorer and how it's built with A.I.

to help you find new products to sell, whether you're a brand new brand or a brand that's already established.

They also have all sorts of things such as unmet demand insights, right?

They're not seeing that sellers are getting all of the different insights that they want and that sellers want more and more insights at the end of the day.

With this as well, I think it's most important to talk about how they are making new partnerships, right?

New partnerships with Walmart, Shopify and Sheen and through their multichannel fulfillment.