Noah Abelson Gertler

And then I'll kind of raise you one on this, which is crypto, although not exactly blockchain, but crypto as a related side of that industry is something that we're also looking at because consumers are going to need to be motivated and incentivized to share their data.

right uh take a brand like chevron or shell or you know any oil company around you're probably not going to want to share your address or your marital status or your interests with that company right so through cheroots media consent platform we will enable the incentivizing of consumers to be able to share their data because again

With the changing legislations, consumers don't need to share their data anymore.

They get to make those decisions.

Launched the company five years ago and a little bit over five years ago in my co-founder's backyard in Berkeley, California.

We've gone through a wild set of events.

We participated in 500 startups.

in the first year and a half, something like that, grew the team to eight people, and we were focused on Pinterest at the time, so something wholly different.

Then we went to a full-scale pivot, and then we identified the potential of going public in an international market as a route towards fundraising that wouldn't pigeonhole us to VCs.

There are benefits to VCs, and there are also a lot of reasons to not go in that direction.

How much have you raised to date?

We've raised about 10 million to date.

And we raised about 600,000 before going public on the Australian Stock Exchange.

Okay, so some of that 10 million was from the IPO?

No, sorry.

So we raised about 600,000.

before getting on the path of IPO, getting on the path of going public.

Once we started on the path of going public, we did a small raise through Australian-based investors.

We ended up going public on the Australian Stock Exchange, which is their main board.

It's like