Noah Labhart

Threw in extra letters, settled for the less than optimal name.

And here's what I wish someone had said to me back then.

Noah, you're building a tech startup.

Just get a .tech domain.

Tech startup, .tech domain.

It could not be more obvious.

It tells investors, customers, and anyone who looks at your website, really, that tech is at the core of your build.

And I've kicked myself plenty since, especially when I see the clean and sharp names tech companies have landed on .tech.

Nothing.tech, 1x.tech, Aurora.tech, CES.tech, Ultra.tech, Alice.tech, Neon.tech, Blaze.tech, Pi.tech.

You get the idea.

So take it from someone who learned it the hard way.

If you're building a tech startup, don't overthink it.

Secure your .tech domain today from any registrar of your choice.

So what made you choose Loyalty Plant then?

So with Loyalty Plant, you're often referred to as a co-founder today.

How did the transition happen from an executive role to shaping the company's future at that level?

Cool.

So then Loyalty Plant was close to running out of investment.

What were the first decisions that fundamentally changed the company's trajectory?

Good stuff.