Noah Lapart

Back in 2016, when I was building my own tech startup, I went on the hunt for that elusive .com.

Looked high, looked low, and guess what I found?

Nothing.

What I did find cost me an arm and a leg.

So I did what every founder does under pressure.

Threw in extra letters, settled for the less than optimal name.

And here's what I wish someone had said to me back then.

Noah, you're building a tech startup.

Just get a .tech domain.

Tech startup, .tech domain.

It could not be more obvious.

It tells investors, customers, and anyone who looks at your website, really, that tech is at the core of your build.

And I've kicked myself plenty since, especially when I see the clean and sharp names tech companies have landed on .tech.

Nothing.tech, 1x.tech, Aurora.tech, CES.tech, Ultra.tech, Alice.tech, Neon.tech, Blaze.tech, Pi.tech.

You get the idea.

So take it from someone who learned it the hard way.

If you're building a tech startup, don't overthink it.

Get a .tech domain.

This episode is sponsored by BrainGrid.

Building with AI coding tools is exciting until the moment things start breaking.