Noah Laphart

This is the creation story of Crisp.ai.

Let's dive into the first version of Crisp, that MVP version that you built.

How long did it take to build and what sort of tools were you using to bring it to life?

Today's episode is brought to you by .Tech Domains.

And this one hits close to home.

Back in 2016, when I was building my own tech startup, I went on a hunt for that elusive .com.

Looked high, looked low, and guess what I found?

Nothing.

What I did find cost me an arm and a leg.

So I did what every founder does under pressure.

threw in extra letters, settled for the less than optimal name.

And here's what I wish someone had said to me back then.

Noah, you're building a tech startup.

Just get a .tech domain.

techstartup.techdomain.

It could not be more obvious.

It tells investors, customers, and anyone who looks at your website, really, that tech is at the core of your build.

And I've kicked myself plenty since.

Especially when I see the clean and sharp names tech companies have landed on .tech.

Nothing.tech, 1x.tech, Aurora.tech, CES.tech, Ultra.tech, Alice.tech, Neon.tech, Blaze.tech, Pi.tech.