Noah Neiman
Appearances
The Money Mondays
Why Your HOBBY Could Be the Secret to Making a Fortune w/ Josh Luber & Noah Neiman 💵 E97
you know so it's the whole StockX is amazing it was a rocket ship Finanx Collectibles is crazier bigger by every metric you can imagine yeah okay so end of 2022 you're like okay I'm good I'm gonna take a break again why instead of jump back into a saddle and I don't know if there's any saddles left that are that big because you're talking about two of the household name brands in the industry decide I'm gonna do a startup and start making my own version the bigger better version of Bear Bricks yeah
The Money Mondays
Why Your HOBBY Could Be the Secret to Making a Fortune w/ Josh Luber & Noah Neiman 💵 E97
Bam!
The Money Mondays
Why Your HOBBY Could Be the Secret to Making a Fortune w/ Josh Luber & Noah Neiman 💵 E97
Unlike StockX.
The Money Mondays
Why Your HOBBY Could Be the Secret to Making a Fortune w/ Josh Luber & Noah Neiman 💵 E97
So on a personal level, why not go be the CEO of Funco or go buy Bearbricks?
The Money Mondays
Why Your HOBBY Could Be the Secret to Making a Fortune w/ Josh Luber & Noah Neiman 💵 E97
All right. So we're going to get back to Ghost, right? We're going to go step by step along the career journey of Josh Luber. Walk us through. What was before StockX and then how did you decide to start? I'm wearing sneakers from StockX right this second, by the way. So walk us through before StockX and then get into that.
The Money Mondays
Why Your HOBBY Could Be the Secret to Making a Fortune w/ Josh Luber & Noah Neiman 💵 E97
So walk us through ghost right now. What, like, how do people buy into it? What do they do with it? What's the plan?
The Money Mondays
Why Your HOBBY Could Be the Secret to Making a Fortune w/ Josh Luber & Noah Neiman 💵 E97
There's a famous book called Steel Like an Artist. And the concept of what Josh is talking about is you don't have to necessarily reinvent the wheel. You can make it faster, more efficient, and take all the things that you learn to make a bigger, better mousetrap. You don't have to. And in my career, that's what I've done. There was 900 energy drinks when I started Who's Your Daddy?
The Money Mondays
Why Your HOBBY Could Be the Secret to Making a Fortune w/ Josh Luber & Noah Neiman 💵 E97
I just wanted to make the first zero sugar, zero carbs, zero calorie one. All the other cans were black and silver. I made bright yellow, bright red. They were $2.99. I was $1.99. Remember McDonald's and McDowell's? I was about to say the same thing.
The Money Mondays
Why Your HOBBY Could Be the Secret to Making a Fortune w/ Josh Luber & Noah Neiman 💵 E97
And coming to America. And so we went out in one flavor of the year. That was my shtick versus 900 drinks. There was hoverboards.
The Money Mondays
Why Your HOBBY Could Be the Secret to Making a Fortune w/ Josh Luber & Noah Neiman 💵 E97
was two companies 1800 bucks 1500 bucks and i was like that's crazy what if you've got two kids like you do that would be like three or four thousand dollars to buy two toys yeah right i don't care how rich you are that's a lot of money like it's and so i made mine for less than half the price they didn't have speakers i put speakers in them they didn't have lights i put in color different lights you could change the colors and they took four to eight weeks for shipping i did same day shipping
The Money Mondays
Why Your HOBBY Could Be the Secret to Making a Fortune w/ Josh Luber & Noah Neiman 💵 E97
so i just fixed the thing i didn't create hoverboards mine went off to do millions of dollars in sales right away because i was just faster better more efficient yep online poker 550 poker sites i go get dan balzerian steve aoki bunch of playboy playmates and trevor was traveling around the world with us 2008 9 10 11. and we made a poker site there was 550 sites i just made us the cooler site and so throughout my career i've just gone by this exact same methodology and in theory it was just like
The Money Mondays
Why Your HOBBY Could Be the Secret to Making a Fortune w/ Josh Luber & Noah Neiman 💵 E97
I'm just taking what someone else is doing and make it better, more efficient, faster, et cetera. Okay, as we go into the final part, we talk about how to make money, talk about investment, talk about giving it away. Why do you think that people or brands should have a charity component to their lives?
The Money Mondays
Why Your HOBBY Could Be the Secret to Making a Fortune w/ Josh Luber & Noah Neiman 💵 E97
For sure. So there's a question that I ask almost every time and I've never gotten the same answer. This is also a personal question.
The Money Mondays
Why Your HOBBY Could Be the Secret to Making a Fortune w/ Josh Luber & Noah Neiman 💵 E97
hundred years from now with modern technology let's say 150 years from now when it's finally time for josh liber to pass away and those two kids maybe have more kids but let's say there's those two kids and you acquire or accumulate a billion dollars two billion dollars who knows what could happen over the course of time it's a lot of toys it's a lot of toys what percentage goes to those kids oh that is an interesting question um
The Money Mondays
Why Your HOBBY Could Be the Secret to Making a Fortune w/ Josh Luber & Noah Neiman 💵 E97
Definitely not the same answer we've heard. It's so across the board from zero to 100. Yeah. And the reasoning behind it is always very different. And also the trigger points of like, oh, if they do X, Y, Z, they can get it unlocked. Or if they have a fund, they can do this and this. Or we can have it managed and then they can get it. Oh, if they get married, they can have this.
The Money Mondays
Why Your HOBBY Could Be the Secret to Making a Fortune w/ Josh Luber & Noah Neiman 💵 E97
Or if they go to college, they can do this. Yeah.
The Money Mondays
Why Your HOBBY Could Be the Secret to Making a Fortune w/ Josh Luber & Noah Neiman 💵 E97
the flip side is is you know obviously the way the will set up right now if like god forbid something happened to both patricia and i didn't get all of it yeah exactly all right last question as we go into 2025 this last this summer especially actually just this week it feels like sports has taken over the world it's the best time of year
The Money Mondays
Why Your HOBBY Could Be the Secret to Making a Fortune w/ Josh Luber & Noah Neiman 💵 E97
I mean two days ago there was I think it was 12 hockey games Monday night football World Series baseball like all the same night right and then two days before that was UFC boxing like sports is on fire right now where do you think we go from here now that finally like sports is like sports always been around but now it feels like it's the dominant force of television
The Money Mondays
Why Your HOBBY Could Be the Secret to Making a Fortune w/ Josh Luber & Noah Neiman 💵 E97
Yes.
The Money Mondays
Why Your HOBBY Could Be the Secret to Making a Fortune w/ Josh Luber & Noah Neiman 💵 E97
All right, everybody. I'm going to try to get Josh back on here. If he's ever traveling back to Los Angeles, we'll take this motor home wherever he is to visit him and try to get him back on this podcast. But follow him on social media. Check out Ghost Right. What's the website? It's ghostright.com. That's very simple, very easy. I like the branding.
The Money Mondays
Why Your HOBBY Could Be the Secret to Making a Fortune w/ Josh Luber & Noah Neiman 💵 E97
uh make sure to watch what's going to happen here um each of his releases obviously has been selling out i've been buying them without even telling him i'm just been buying them because it's fun to collect and i just believe in his vision and what's happening and the characters are cool it's fun to have and i enjoy the process of what he's doing because i've been buying bear bricks for years and so why not buy the next best thing that's coming out and doing all the new better features and the concept behind it and now jumping into wnba etc
The Money Mondays
Why Your HOBBY Could Be the Secret to Making a Fortune w/ Josh Luber & Noah Neiman 💵 E97
So check out ghostride.com. Check out Josh Luber on social media. And as you guys know, with the Money Mondays, it's really, truly important to have these discussions about money. We grew up thinking it's rude to talk about money. But as you guys know, I think it's rude to not talk about it. That's part of why a lot of our...
The Money Mondays
Why Your HOBBY Could Be the Secret to Making a Fortune w/ Josh Luber & Noah Neiman 💵 E97
community uh just doesn't have money or they're in bad debt they don't know how to pay their taxes they don't know how to do loans they don't pay for their apartments their lease their cars their what happens when their friend borrows 400 bucks they don't know how to talk about it like they think it's rude to talk about money i think it's ridiculous we have to talk about it we are zillions of dollars in debt because of this situation and we need people to talk about it so
The Money Mondays
Why Your HOBBY Could Be the Secret to Making a Fortune w/ Josh Luber & Noah Neiman 💵 E97
liking commenting subscribing sharing that's why our podcast has stayed top 10 for 84 weeks in a row is because of you guys and there's no ads as you notice like i'm here to support and i want you guys to really have this discussion with your friends family followers so check us out on themoneymondays.com and we'll see you guys next monday
The Money Mondays
Why Your HOBBY Could Be the Secret to Making a Fortune w/ Josh Luber & Noah Neiman 💵 E97
ladies and gentlemen welcome to the money mondays podcast we are sitting inside of an rv motorhome parked in the streets of beverly hills right next to our next guest location but he actually has like 80 plus of these locations we just happen to be next to one of the locations that we co-own together on the corner of sunset boulevard here in beverly hills
The Money Mondays
Why Your HOBBY Could Be the Secret to Making a Fortune w/ Josh Luber & Noah Neiman 💵 E97
Now, as you guys know, on the Money Mondays, we keep these podcasts to under 40 minutes because the average workout is 45 minutes. The average commute to work is 45 minutes. So this episode will be between 34 and 38 minutes for your listening pleasure. Now, we all grew up thinking it's rude to talk about money.
The Money Mondays
Why Your HOBBY Could Be the Secret to Making a Fortune w/ Josh Luber & Noah Neiman 💵 E97
we here at the money mondays think it's rude to not talk about it you've got to talk about credit salaries loans finances credit scores all the things that come along with real life because it's real life there's nothing rude talking about reality these are the things that have to happen with your friends with your family with your followers
The Money Mondays
Why Your HOBBY Could Be the Secret to Making a Fortune w/ Josh Luber & Noah Neiman 💵 E97
And so thankful to you guys, we have been the top five in the business and entrepreneur category for over 84 weeks in a row because of you guys liking, commenting, subscribing, and sharing. And with our next guest, who's helped build this franchise from scratch, you're going to want to listen to this episode and like, comment, subscribe, and share with Mr. Noah D. Nyman.
The Money Mondays
Why Your HOBBY Could Be the Secret to Making a Fortune w/ Josh Luber & Noah Neiman 💵 E97
You didn't tell people it's a hot ass RV. This is like your version of hot ones. It's just, it is about 105 degrees in here. So as the interview progresses and I'm sweating, it's not because I'm nervous. I'm excited to be here. So thank you for having me in this hot ass RV.
The Money Mondays
Why Your HOBBY Could Be the Secret to Making a Fortune w/ Josh Luber & Noah Neiman 💵 E97
I forgot to tell you in his bio that he's an exaggerator. It's only 103. I'm kidding.
The Money Mondays
Why Your HOBBY Could Be the Secret to Making a Fortune w/ Josh Luber & Noah Neiman 💵 E97
It's beautiful. Listen, penny saved is a penny earned. Gas is very expensive. So we're keeping expenses down and revenues are going to go up.
The Money Mondays
Why Your HOBBY Could Be the Secret to Making a Fortune w/ Josh Luber & Noah Neiman 💵 E97
It's the noise. The air conditioning is noisy. I am with you. And you like it. You like saunas. I do. I do. You literally pay to sweat. You get to sweat here for free. You've been listening to the Huberman podcast.
The Money Mondays
Why Your HOBBY Could Be the Secret to Making a Fortune w/ Josh Luber & Noah Neiman 💵 E97
You're like, all right, we need 20 minutes on, 20 minutes off.
The Money Mondays
Why Your HOBBY Could Be the Secret to Making a Fortune w/ Josh Luber & Noah Neiman 💵 E97
Okay. So what I would like for this to happen right now, if you can, do a quick two-minute bio so we can get straight to the money.
The Money Mondays
Why Your HOBBY Could Be the Secret to Making a Fortune w/ Josh Luber & Noah Neiman 💵 E97
Oh, wow. You're putting me on the spot here. So name's Noah Neiman. Thank you for your time, effort, and energy listening to me. So I actually started out as an accountant and like most other people. First off, I don't like how you looked at me and were like, this kid does not look like an accountant at all.
The Money Mondays
Why Your HOBBY Could Be the Secret to Making a Fortune w/ Josh Luber & Noah Neiman 💵 E97
For those of you watching on YouTube. I read books too.
The Money Mondays
Why Your HOBBY Could Be the Secret to Making a Fortune w/ Josh Luber & Noah Neiman 💵 E97
I don't just lift the weights. I read some books. So I started out, I was actually a very good accountant too. I worked for, shout out to Jay. This has never happened in the world. Shout out Jay H. Cohen, midsize accounting firm in New York City. No, I actually learned a lot about being an entrepreneur and managing the books.
The Money Mondays
Why Your HOBBY Could Be the Secret to Making a Fortune w/ Josh Luber & Noah Neiman 💵 E97
No, but also, you know, throughout the work, I would run into the bathroom and I'd be calling my family, like crying, like, this is not what I'm destined for. I can't be destined to, you know, take the L to the F train and the F train all the way up to 46th Street and 6th Avenue in New York and get out and sit in a cubicle and have to go to Wilmington, Delaware and count mattresses.
The Money Mondays
Why Your HOBBY Could Be the Secret to Making a Fortune w/ Josh Luber & Noah Neiman 💵 E97
So I always had this potential energy and I felt it. And there was always a disconnect between where I could place that energy because I'm a creative at heart. I'm a storyteller at heart. But as you know, an accountant is very data-driven, analytic. There's not much room for creativity.
The Money Mondays
Why Your HOBBY Could Be the Secret to Making a Fortune w/ Josh Luber & Noah Neiman 💵 E97
So through a series of misfortunate and fortunate events, I ended up almost ODing on drugs, which my family will say is the best thing to ever have happen to me. And I know that that's dark and I know that's kind of privileged to say because I – had a great support system to help me get out of that hole and to help me support my fight. And I ended up in New York City.
The Money Mondays
Why Your HOBBY Could Be the Secret to Making a Fortune w/ Josh Luber & Noah Neiman 💵 E97
A friend asked me if I wanted to go to this boot camp to kind of get out of my own head. He knew I was going through it, suffering with these depressive and anxious states coming out of that situation where I almost died. So I went and I remember going through this class for the first time and looking at the mirror and smiling.
The Money Mondays
Why Your HOBBY Could Be the Secret to Making a Fortune w/ Josh Luber & Noah Neiman 💵 E97
And that was the feeling right there, being in that dark state and looking at myself and getting lost in the music and the workout and the physicality of what I was doing and finding salvation in that moment. I knew that that was my purpose from that moment on and I knew that I had to scale that and bring that to as many people as possible.
The Money Mondays
Why Your HOBBY Could Be the Secret to Making a Fortune w/ Josh Luber & Noah Neiman 💵 E97
So that got me actually working at that space for a few years, five years as I built up my own brand through, I was very fortunate. It was right around the time where Kim Kardashian was talking about her favorite workout and all the celebrities now, it was cool to talk about working out and training.
The Money Mondays
Why Your HOBBY Could Be the Secret to Making a Fortune w/ Josh Luber & Noah Neiman 💵 E97
So I built up my brand with them and Vanity Fair and Harper's Bazaar and Bravo gave me a show just because I had this boundless energy powered by knowing that this was my purpose that saved my life. And I know that there's others like me that are probably going through what I went through.
The Money Mondays
Why Your HOBBY Could Be the Secret to Making a Fortune w/ Josh Luber & Noah Neiman 💵 E97
And if I can create that environment that I know I'm going to be giving something back and instead of taking things, which was kind of my career trajectory before, what can I take? What can I consume? What can I buy? As opposed to my favorite Ali quote is service to others is our rent for our room here on earth. So building up my own brand within the constraints of another brand,
The Money Mondays
Why Your HOBBY Could Be the Secret to Making a Fortune w/ Josh Luber & Noah Neiman 💵 E97
So this is an important topic. Josh mentioned being able to pay your rent along the way. A lot of times people on social media like to say, just quit your job, go be an entrepreneur. And what they're missing out and not telling you to do is, even if it works, let's say Josh and I start bluehats.com. And Josh and I are like, hey, we're going to do bluehats.com. And we go out there and crush it.
The Money Mondays
Why Your HOBBY Could Be the Secret to Making a Fortune w/ Josh Luber & Noah Neiman 💵 E97
left me a little unfilled as well. So I was posting all these Facebook videos of me boxing while I'm still at this other space. And my now business partner, who the co-creator of Rumble, Eugene Rem, who I'm sure you know from catch restaurants and from some of the most iconic nightclubs in New York City, he created 10 June, which is,
The Money Mondays
Why Your HOBBY Could Be the Secret to Making a Fortune w/ Josh Luber & Noah Neiman 💵 E97
any given sunday you'd see you know jay-z grabbing the mic this is pre-instagram when you know clubs were actually fun and celebrities and people let loose then yeah you weren't on your phone like this you were more just like you know trying to shake um he came to me he was like listen do you want to start something
The Money Mondays
Why Your HOBBY Could Be the Secret to Making a Fortune w/ Josh Luber & Noah Neiman 💵 E97
And I had already known in my heart of hearts what my version of a group fitness experience was going to be. So after a few back and forths of me initially saying no because I was scared, I ended up locking down with him and starting Rumble. And you asked for a two-minute bio, and that was about 17 minutes. So I apologize. Brevity is not my strong suit, but I'm trying to get the story out.
The Money Mondays
Why Your HOBBY Could Be the Secret to Making a Fortune w/ Josh Luber & Noah Neiman 💵 E97
It's important.
The Money Mondays
Why Your HOBBY Could Be the Secret to Making a Fortune w/ Josh Luber & Noah Neiman 💵 E97
Thank you guys for listening to Money Monday. That was the whole podcast. I'll see you later. Okay, rumble boxing rumble boxing when it's always be Brandon.
The Money Mondays
Why Your HOBBY Could Be the Secret to Making a Fortune w/ Josh Luber & Noah Neiman 💵 E97
Here it is.
The Money Mondays
Why Your HOBBY Could Be the Secret to Making a Fortune w/ Josh Luber & Noah Neiman 💵 E97
I love it.
The Money Mondays
Why Your HOBBY Could Be the Secret to Making a Fortune w/ Josh Luber & Noah Neiman 💵 E97
There's my dog Oz This is version one of a new retail drop and actually new company that I'm dropping correlating with rumble called knuckle therapy knuckle therapy That's my dog. So this is version one Reed Hastings famously said if you're not embarrassed by your version one of your product you've launched too late CEO co-ceo or founder of Netflix and
The Money Mondays
Why Your HOBBY Could Be the Secret to Making a Fortune w/ Josh Luber & Noah Neiman 💵 E97
um and this is not what it's gonna look like but this is kind of a prototype unleashing it here first i like it unseen from the world yet what is knuckle therapy so knuckle therapy i told you that moment where i looked in the mirror and i was going through such mental anguish and i was suffering panic attacks and i was doing everything that i thought to get out of that space i was talking about it all the time and i was
The Money Mondays
Why Your HOBBY Could Be the Secret to Making a Fortune w/ Josh Luber & Noah Neiman 💵 E97
What I didn't know is through talking about it, I was actually reinforcing how I felt about myself and I was putting out into the universe how depressed I was, how lost I felt. So, you know, there's a famous stoic quote that says, I train the body rigorously so that it's not disobedient to the mind. So, and that works as a one-way street. You know, you can't will yourself into a healthier body.
The Money Mondays
Why Your HOBBY Could Be the Secret to Making a Fortune w/ Josh Luber & Noah Neiman 💵 E97
But when I took control of my physical body and I became present with that rigorous physical effort, I was able to better control my mind and I started thinking clearer, my creativity came back, my wit came back, my soul came back into my body.
The Money Mondays
Why Your HOBBY Could Be the Secret to Making a Fortune w/ Josh Luber & Noah Neiman 💵 E97
18.
The Money Mondays
Why Your HOBBY Could Be the Secret to Making a Fortune w/ Josh Luber & Noah Neiman 💵 E97
So this is honestly, yeah, 18 and a half. I rescued him from North Shore Animal League. He was left by the side of the road. He survived tumors and infections. And he was one of those key people, key things, key spirits that taught me a lot about myself and was very therapeutic for me. So this is kind of honestly just a healing part for me because I'm really shaken up about it.
The Money Mondays
Why Your HOBBY Could Be the Secret to Making a Fortune w/ Josh Luber & Noah Neiman 💵 E97
I'm still really torn up about it. So I wanted to create something in his image that would live forever, that would help spread kind of the gospel of these principles that helped me when I was in my darkest hours. So, I mean, it's the same as Rumble. Why I created Rumble was it got me out of a hard spot. It really saved my life.
The Money Mondays
Why Your HOBBY Could Be the Secret to Making a Fortune w/ Josh Luber & Noah Neiman 💵 E97
It got me out of my own head and it put myself in these physical endeavors like a boxer. You know, what's more analogous to life than fighting?
The Money Mondays
Why Your HOBBY Could Be the Secret to Making a Fortune w/ Josh Luber & Noah Neiman 💵 E97
you know getting hit on the chin getting knocked down having your corner support you having your cut man there having your coach and then but at the end of the day it's up to you to knuckle up your fists so rumble embodies that and now knuckle therapy is going to be a tangible way to breach the four walls with the ethos of rumble and kind of what has saved my life but obviously bring it to the masses in oz's honor so
The Money Mondays
Why Your HOBBY Could Be the Secret to Making a Fortune w/ Josh Luber & Noah Neiman 💵 E97
We do $1 million in sales our first year. Do you know how much Dan and Josh made our first year? It rhymes with zero. And if any profits happened, what do we do with that money? We pour it back into the business because we're hoping to do $3 million next year on year two, which sounds fantastic. How much did Josh and Dan make on year two? It rhymes with zero. You get where I'm going?
The Money Mondays
Why Your HOBBY Could Be the Secret to Making a Fortune w/ Josh Luber & Noah Neiman 💵 E97
So you open up location number one of Rumble Boxing. When you decide, you know what? I'm going to open up locations number two and three. When do you decide that this is going to work?
The Money Mondays
Why Your HOBBY Could Be the Secret to Making a Fortune w/ Josh Luber & Noah Neiman 💵 E97
We were very fortunate because when we launched, we had launched with almost a hundred pieces of press already. We had the right people involved. We were so confident in our product and presentation and the why, like literally this thing saved my life. So there's no greater why than this was my literal salvation.
The Money Mondays
Why Your HOBBY Could Be the Secret to Making a Fortune w/ Josh Luber & Noah Neiman 💵 E97
So we were so confident in that we knew we could have fun in the margins, which is where greatness happens. So the public responded to that. Also, you know, we always talk about networking and why your events are so impactful because you get incredible creatives and the best in the world and their industries in a room together and magical things happen.
The Money Mondays
Why Your HOBBY Could Be the Secret to Making a Fortune w/ Josh Luber & Noah Neiman 💵 E97
So when Eugene and I, who is probably one of the greatest restaurateurs, one of the greatest hospitality, I hate the word guru, but I mean, he's a sensei. He's a senpai of hospitality. And then you got me, who is probably, arguably, one of the most impactful group fitness coaches and most notable group fitness coaches in...
The Money Mondays
Why Your HOBBY Could Be the Secret to Making a Fortune w/ Josh Luber & Noah Neiman 💵 E97
The market.
The Money Mondays
Why Your HOBBY Could Be the Secret to Making a Fortune w/ Josh Luber & Noah Neiman 💵 E97
The market at the time. We already had eyeballs on us. So we knew we could have some fun. So when we launched January 9th, 2017, we instantly, within, I'm talking weeks, were put into the rafters with the Barry's Boot Camps, the Soul Cycles, because of our ability to execute on our ideals and present it in a unique and novel way. But then also how we made people feel.
The Money Mondays
Why Your HOBBY Could Be the Secret to Making a Fortune w/ Josh Luber & Noah Neiman 💵 E97
You know, we traded in feelings. So when you walked out of Rumble, all you wanted to do was get on your phone and tell the world. It helped that we had, you know, the Justin Bieber's, the Selena Gomez's. We had, you know, Scooter involved and we had all these big celebrities involved, obviously to amplify.
The Money Mondays
Why Your HOBBY Could Be the Secret to Making a Fortune w/ Josh Luber & Noah Neiman 💵 E97
But at the end of the day, if you pay to play with these people and then the product or service isn't. and it doesn't have that impact, then you're gonna have this huge customer churn.
The Money Mondays
Why Your HOBBY Could Be the Secret to Making a Fortune w/ Josh Luber & Noah Neiman 💵 E97
So not only were we getting great eyeballs and great hype, our follow through, our meticulous ability to consistently deliver on the promise that we were gonna make you feel like a fucking rock star every time you put those gloves on and every time you saw that brand logo, That's what shot us to meteoric heights. And I mean, through a pandemic now, like I said, we just opened up Tokyo.
The Money Mondays
Why Your HOBBY Could Be the Secret to Making a Fortune w/ Josh Luber & Noah Neiman 💵 E97
We're opening up Dubai and we're entering the Middle East, all from one little shop, 23rd between six and seven, 6,600 square feet. That used to be an old traditional gym, which I think is really cool. It used to be called Steel City Gym.
The Money Mondays
Why Your HOBBY Could Be the Secret to Making a Fortune w/ Josh Luber & Noah Neiman 💵 E97
And I remember when I was touring the space with Eugene before we picked it, I walked down to this little basement and I made a left and there was this, she must've been 75 years old.
The Money Mondays
Why Your HOBBY Could Be the Secret to Making a Fortune w/ Josh Luber & Noah Neiman 💵 E97
this woman and she was in posing trunks, definitely like geared out of her mind, like all the steroids and everything, but she was ripped and she was posing and she caught eyes with me and I caught eyes with her and she gave me like a little like, yeah.
The Money Mondays
Why Your HOBBY Could Be the Secret to Making a Fortune w/ Josh Luber & Noah Neiman 💵 E97
And I was that moment there where I was like, this is the space where we bring in and usher in this new era of fitness where it's much more obtainable. It's much more digestible and it's going to be our point of view. And we executed and we consistently kept the trust of our customer. And the customer thanked us by blowing us up.
The Money Mondays
Why Your HOBBY Could Be the Secret to Making a Fortune w/ Josh Luber & Noah Neiman 💵 E97
When things are working, how dare you take any money out because every dollar you put back in scales the business. If you're pulling money out, you're literally hurting the business. And if it's not working, you're not getting paid. So no matter what happens, you're not getting paid as a CEO and entrepreneur. Now, I'm not trying to scare you away.
The Money Mondays
Why Your HOBBY Could Be the Secret to Making a Fortune w/ Josh Luber & Noah Neiman 💵 E97
So then you get to 11 locations, 12 locations, 13 locations, 14 locations. Why do you decide to work with private equity? When is that turning point where you're like, you know what? Maybe it's time to bring in some capital or other partners to really scale us from 14 to now 80 and even growing faster than that, farther than that.
The Money Mondays
Why Your HOBBY Could Be the Secret to Making a Fortune w/ Josh Luber & Noah Neiman 💵 E97
Well, complete transparency. I think the pandemic... it didn't force our hand, but it definitely persuaded our hand in a different direction. Because we actually had no plans. We wanted to keep it small, tight, corporate, free.
The Money Mondays
Why Your HOBBY Could Be the Secret to Making a Fortune w/ Josh Luber & Noah Neiman 💵 E97
Because when you're dealing with a brand that has such a unique identity and presentation and soul, like Rumble does, and the execution is so important, and the people involved driving that execution are so important, oftentimes when you throw that to a corporate machine, a lot gets lost in the sauce. But with that being said, we are coming out of the pandemic
The Money Mondays
Why Your HOBBY Could Be the Secret to Making a Fortune w/ Josh Luber & Noah Neiman 💵 E97
we were getting back up to our pre-pandemic numbers and some studios were actually doing better, but there was still that uncertainty. We had been told, you know, we're open, we're closed, 50% capacity, 30% capacity, social distancing. I mean, I remember filming in a, this is a group fitness, a live experience.
The Money Mondays
Why Your HOBBY Could Be the Secret to Making a Fortune w/ Josh Luber & Noah Neiman 💵 E97
I remember filming like a podcast style audio to play over the loudspeaker so two customers could sit in the physical space while the workout and the trainer played over the audio. But that's what I'm saying. We're fighters. We learned how to pivot. I mean, talk about knuckle therapy. I apply a lot of fighting principles into my entrepreneurial and personal life because we had a pivot.
The Money Mondays
Why Your HOBBY Could Be the Secret to Making a Fortune w/ Josh Luber & Noah Neiman 💵 E97
So we launched a digital channel called Rumble TV, which helped us gain international viewership. So now everybody across the world, not just
The Money Mondays
Why Your HOBBY Could Be the Secret to Making a Fortune w/ Josh Luber & Noah Neiman 💵 E97
nationally knew about rumble and that garnished the attention of exponential fitness so we at the time again we didn't have as big of a runway in a war chest but we had this incredible brand so we needed to add gasoline to the fire so i would say that it worked out because but that was never our goal.
The Money Mondays
Why Your HOBBY Could Be the Secret to Making a Fortune w/ Josh Luber & Noah Neiman 💵 E97
So sometimes you just got to roll with the punches and we rolled with the pandemic punches, so to speak. And that led us to negotiations with Exponential. And now they've kept our signature stores, but we've rolled out this boutique model, which is the big signature stores in New York, LA, San Francisco, DC, Philly, Chicago, Those are 6,600 square foot flagship stores.
The Money Mondays
Why Your HOBBY Could Be the Secret to Making a Fortune w/ Josh Luber & Noah Neiman 💵 E97
That's where the soul of the brand is really built in these big cities. And then we scaled out the franchise model, which is a 2,200 square foot, smaller footprint, a little bit more financially digestible for these franchisee owners. And my job now is to keep that soul alive as much as possible as we scale. So it was a way where we could, again, for me, I wanna bring this to every household.
The Money Mondays
Why Your HOBBY Could Be the Secret to Making a Fortune w/ Josh Luber & Noah Neiman 💵 E97
It's a reality check is that what Josh mentioned is that if you can have income along the way and work a nine to five and make your three grand, four grand, five grand, eight grand, ten grand, whatever it is a month you need, depending on your city location. Obviously, it's more in New York versus Alabama or Texas, wherever.
The Money Mondays
Why Your HOBBY Could Be the Secret to Making a Fortune w/ Josh Luber & Noah Neiman 💵 E97
I wanna bring it to every neighborhood because I know the emotional and physical and the benefits that it brought to me. So I want this everywhere.
The Money Mondays
Why Your HOBBY Could Be the Secret to Making a Fortune w/ Josh Luber & Noah Neiman 💵 E97
So then you go from 14 to 80-ish. Yes. And then, Al, you've got potentially 200, 250 locations on the horizon. What changes in a corporation when you start to get from the crew, right? The crew that's building 14 locations that you can name them all to becoming a large-scale corporation? Yeah.
The Money Mondays
Why Your HOBBY Could Be the Secret to Making a Fortune w/ Josh Luber & Noah Neiman 💵 E97
You use a lot of corny office jargon, I'll tell you that. Thank you. Yeah. No, but it's necessary. I get it. Listen, we got SOPs now. Before when it's 13 and then your boy's just doing some cool things like- You can't spell SOP. Yeah, that's what I'm saying.
The Money Mondays
Why Your HOBBY Could Be the Secret to Making a Fortune w/ Josh Luber & Noah Neiman 💵 E97
So like, you know, now you just have to have much more structure or, you know, you're going to end up like McDonald's selling hot dogs, you know, at the McDonald's. And obviously there's going to just inherently be some dilution, but it's- To me, my main mission is to keep it as authentic as possible so that we honor the original promise of what Rumble was built off of.
The Money Mondays
Why Your HOBBY Could Be the Secret to Making a Fortune w/ Josh Luber & Noah Neiman 💵 E97
Because trust is a huge thing for me, especially in business. I want people to come into this space feeling what I felt when I first entered my group fitness experience that got me out of my own head.
The Money Mondays
Why Your HOBBY Could Be the Secret to Making a Fortune w/ Josh Luber & Noah Neiman 💵 E97
So I think the only thing that changes is now instead of being able to make instantaneous decisions, you gotta have a meeting about the meeting and then you gotta have a meeting about that meeting and then you have a four hour meeting to talk about the recap of the meeting that you just had before nothing gets, no, I'm kidding. Things get done. So there's a much bigger timeline.
The Money Mondays
Why Your HOBBY Could Be the Secret to Making a Fortune w/ Josh Luber & Noah Neiman 💵 E97
And obviously it takes much more momentum to steer the ship. You can be much more nimble when you don't have these corporate constraints. But then again, like I said, I would never be able to scale to, you know, Tokyo. I would never in a million years without them thought that we were going to be, that I was going to be walking past the Sydney Opera House. And I hear, yo, Noah.
The Money Mondays
Why Your HOBBY Could Be the Secret to Making a Fortune w/ Josh Luber & Noah Neiman 💵 E97
Ladies and gentlemen, welcome to a special edition of the money Mondays. We have our RV motor harm parked here in Beverly Hills, California, but our guests flew from across the country. So I'm really excited to have him here. He has an illustrious career and a lot of the same exact categories that I've invested in. I've spent a lot of time in.
The Money Mondays
Why Your HOBBY Could Be the Secret to Making a Fortune w/ Josh Luber & Noah Neiman 💵 E97
I used to take class in New York in 2017. I moved out here and now I heard Rumble's opening in Bondi. Like I OD'd on drugs and now I'm walking past the Sydney Opera House, like one of the wonders of the world in magnificence, beauty and splendor. And people are screaming my name, not because of me, but because of how something that I helped create impacted them so profoundly and positively. Fuck.
The Money Mondays
Why Your HOBBY Could Be the Secret to Making a Fortune w/ Josh Luber & Noah Neiman 💵 E97
Everyone needs to fight for that. Everyone. So I don't know where I was going with that, but I just know that like that needs to remain as much as I can, the soul of the brand. And I'll do my best to work within, again, a corporation to still keep that essence alive.
The Money Mondays
Why Your HOBBY Could Be the Secret to Making a Fortune w/ Josh Luber & Noah Neiman 💵 E97
As long as you can cover your overhead, you can run your business from 5 or 1 p.m. until nighttime if you have to and work on the weekends. Too often, there's people just saying, tell your boss to screw off and just go jump into that. Definitely not if you have kids like Josh just mentioned.
The Money Mondays
Why Your HOBBY Could Be the Secret to Making a Fortune w/ Josh Luber & Noah Neiman 💵 E97
Why are group fitness classes important for people to consider to add to their workout schedule each week?
The Money Mondays
Why Your HOBBY Could Be the Secret to Making a Fortune w/ Josh Luber & Noah Neiman 💵 E97
Because we're tribal creatures. And I think social media has made us as connected as ever.
The Money Mondays
Why Your HOBBY Could Be the Secret to Making a Fortune w/ Josh Luber & Noah Neiman 💵 E97
but more disconnected than ever so there's a lot to be said about just getting together with a collective group of people and amplifying our own energies so you know there's this african proverb that nike likes to say a lot it's like if you want to go fast you know go alone if you want to go far go together so i think that there's a certain intangible innate kind of
The Money Mondays
Why Your HOBBY Could Be the Secret to Making a Fortune w/ Josh Luber & Noah Neiman 💵 E97
thing at play with group fitness that allows you to come into this space know that you're surrounded by some people that are probably like-minded that you can feel supported by and then you know it's like the bodegas in New York City need a penny take a penny have a penny leave a penny so you're being amplified and you're you're losing yourself in this crowd and the music and the lights are low and you're doing more and you're training harder than you ever would independently because you're surrounded by this dope collective of people and
The Money Mondays
Why Your HOBBY Could Be the Secret to Making a Fortune w/ Josh Luber & Noah Neiman 💵 E97
So that was important to me. And also, to be honest, I've created things very selfishly. So when I was going through those dark moments in my time, I was sitting by myself in a basement, which me and Oz, literally just thinking about all my problems. And I was looking at my phone, just praying that somebody would call to ask me out somewhere to go to a movie.
The Money Mondays
Why Your HOBBY Could Be the Secret to Making a Fortune w/ Josh Luber & Noah Neiman 💵 E97
So, I created a space where no matter how you're feeling and what's going on in your individual life, you know that you can come to rumble and like I said, you can get out of your own head. You can get out of that basement where I was and you can find yourself catching yourself in the mirror and smiling. Maybe for the first time that week or that day.
The Money Mondays
Why Your HOBBY Could Be the Secret to Making a Fortune w/ Josh Luber & Noah Neiman 💵 E97
But if I can kind of scale that feeling, then I know the business is going to be rooted in something that's positive and I know that it's going to last.
The Money Mondays
Why Your HOBBY Could Be the Secret to Making a Fortune w/ Josh Luber & Noah Neiman 💵 E97
So let's say there's someone out there that's a personal trainer and they want to raise their price, but they don't know how they're charging 60 bucks a session, but they want to charge 80 or a hundred or maybe even more. How did they talk to their clients? How do they build their brand? How can they justify and value to raise their price from let's call it 60 to 80?
The Money Mondays
Why Your HOBBY Could Be the Secret to Making a Fortune w/ Josh Luber & Noah Neiman 💵 E97
So, Josh Luber, you get to StockX, 2016, you're growing, you're scaling, and all of a sudden, there's an inflection point. This is a multi-hundred million dollar company
The Money Mondays
Why Your HOBBY Could Be the Secret to Making a Fortune w/ Josh Luber & Noah Neiman 💵 E97
Well, listen, I mean, there's a reason why, you know, an Hermes bag is pricier than, you know, the Ikea shopping bag, although Balenciaga did turn that Ikea bag into a month. But anyway, that's capitalism, baby. You have to give the value and not just give that value, you have to be a storyteller.
The Money Mondays
Why Your HOBBY Could Be the Secret to Making a Fortune w/ Josh Luber & Noah Neiman 💵 E97
So you have to, and you talk about this a lot, you have to put your value out into the universe consistently. You know, Steve Jobs famously said in a Pixar meeting with executives that, The world is ruled by storytellers. Your profession is going to be ruled by the storytellers of it.
The Money Mondays
Why Your HOBBY Could Be the Secret to Making a Fortune w/ Josh Luber & Noah Neiman 💵 E97
So if you can show how your energy is infectious and how you're going to be reliable and show up and how you've amassed all this energy that's going to get your clients to the goals as quickly as possible. And to be honest, you got to be a person that somebody wants in the room no matter what the profession is. So if you're putting out your brand consistently... people are gonna see that value.
The Money Mondays
Why Your HOBBY Could Be the Secret to Making a Fortune w/ Josh Luber & Noah Neiman 💵 E97
You should never have to manipulate your way into a higher billable rate. You should be so undeniably good and position yourself as a premier product or service by who you're associated with. It helps if you have the celebrity clientele, but it's not necessary, but obviously it does help because everybody wants You know, the trainer that is in their favorite sitcom. Who's getting trained by them?
The Money Mondays
Why Your HOBBY Could Be the Secret to Making a Fortune w/ Josh Luber & Noah Neiman 💵 E97
They look great. Who's Jessica Alba's trainer? I want them. So that helps. But again, it's not necessary. But what you do have to do is, again, tell your story consistently and show, not just tell, show people why you're more valuable than anybody else.
The Money Mondays
Why Your HOBBY Could Be the Secret to Making a Fortune w/ Josh Luber & Noah Neiman 💵 E97
So someone's building up their career and they want to stand out. There's tens of thousands, hundreds of thousands of personal trainers. How can they make themselves stand out if they want to become a more known personal trainer?
The Money Mondays
Why Your HOBBY Could Be the Secret to Making a Fortune w/ Josh Luber & Noah Neiman 💵 E97
You get tattoos, you get a nice watch, you get a beautiful dog. No, you, to be honest, you just, you got to know yourself. They always, you know, people are always like, you got to know your customer. And Yeah, identify your customer. But you have to know yourself.
The Money Mondays
Why Your HOBBY Could Be the Secret to Making a Fortune w/ Josh Luber & Noah Neiman 💵 E97
about to be a billion dollar company if not multiple billion dollar company like what happens along that journey going from fun idea oh we got 10 or 20 employees oh well we have 50 employees oh boy we're 100 200 300 million company
The Money Mondays
Why Your HOBBY Could Be the Secret to Making a Fortune w/ Josh Luber & Noah Neiman 💵 E97
And if you know yourself and you present yourself to the world, again, consistently and with energy and passion, you'd be so surprised at what you naturally attract as opposed to being insidious and trying to, again, I call it manipulation, manipulating people to work with you or deal with you. So you should create a...
The Money Mondays
Why Your HOBBY Could Be the Secret to Making a Fortune w/ Josh Luber & Noah Neiman 💵 E97
personality and a presence in an educational wheelhouse that's so undeniably powerful that it ain't what you say, it's how you say it. So if you can be confident in that, you're going to stand out naturally.
The Money Mondays
Why Your HOBBY Could Be the Secret to Making a Fortune w/ Josh Luber & Noah Neiman 💵 E97
Can a personal trainer become bigger than the gym that they work at?
The Money Mondays
Why Your HOBBY Could Be the Secret to Making a Fortune w/ Josh Luber & Noah Neiman 💵 E97
Absolutely. I mean, it happened to me. So, I mean, I'll shout out Barry's Bootcamp because I would never have a platform. That's the gym I was talking about before. I would never have had a platform. But it was that. It was a platform. And now I chose to work seven days a week. I chose to make sure that I was in the right rooms with the right people.
The Money Mondays
Why Your HOBBY Could Be the Secret to Making a Fortune w/ Josh Luber & Noah Neiman 💵 E97
I remember teaching a Saturday class with this guy, Michael Rourke, who was the founder of Hudson Media. And I made sure that, you know, I always took care of everyone, but I really made sure to take care of the people that I needed to take care of. He was a big producer.
The Money Mondays
Why Your HOBBY Could Be the Secret to Making a Fortune w/ Josh Luber & Noah Neiman 💵 E97
And I didn't expect anything, but I just made sure to always make sure that his Saturdays with me, those Saturday mornings at 7 a.m., he was walking out buzzing. And then one day I get a call, hey, I'm filming this series for GQ. Never been on camera before. I'm filming this series for GQ called Fighting Weight. Would you want to be in it?
The Money Mondays
Why Your HOBBY Could Be the Secret to Making a Fortune w/ Josh Luber & Noah Neiman 💵 E97
But if I had tried to manipulate him into, all right, I'm going to see how I can finesse myself into getting into this show, it never would have happened. It would have come off as disingenuous. So I believe the podcast right before, it talks about, Give that value. I chase relationships and not checks, where I think a lot of people go wrong. And it's very important on Money Mondays to say that.
The Money Mondays
Why Your HOBBY Could Be the Secret to Making a Fortune w/ Josh Luber & Noah Neiman 💵 E97
Chase relationships and not checks. Checks will get you the short-term, I call it the crypto money, real quick. But if you chase those relationships, you're going to build lasting wealth. And those people, because of the value that you gave them, they're going to want to authentically help you. And you're going to be top of mind for other projects that maybe you didn't even think.
The Money Mondays
Why Your HOBBY Could Be the Secret to Making a Fortune w/ Josh Luber & Noah Neiman 💵 E97
Because again, I never thought that I was going to be in Vanity Fair. I never thought I was going to have a show on Bravo. But what I did do is every day I showed up and gave that same energy. So I think that that's really important and underrated as a trainer. If you want to break the four walls of where you're at, you have to be special.
The Money Mondays
Why Your HOBBY Could Be the Secret to Making a Fortune w/ Josh Luber & Noah Neiman 💵 E97
And sometimes just that specialness is just that consistent energy that makes another person feel incredible when you're around. And, you know, you never know when you're going to get your next investor that might invest in your own gym, that might invest in your own fitness platform, your own line of merch or, you know, clothing or supplement line.
The Money Mondays
Why Your HOBBY Could Be the Secret to Making a Fortune w/ Josh Luber & Noah Neiman 💵 E97
But you can't go about it with the angle of this is why I'm doing it. You have to go about it as this is the value that I've created. And this is the value that I want to give consistently to every single person, whether they can do something for me or not. And you'd be surprised you'll find those people that can do something for you and they want to give it back to you.
The Money Mondays
Why Your HOBBY Could Be the Secret to Making a Fortune w/ Josh Luber & Noah Neiman 💵 E97
Why do you think that people should incorporate charity into their lives, whether it's their family or their office?
The Money Mondays
Why Your HOBBY Could Be the Secret to Making a Fortune w/ Josh Luber & Noah Neiman 💵 E97
I mean, I think we said it before, service to others is our rent for our room here on earth. So incorporating a charitable component is really the bedrock of society. You know, we're tribal creatures. We have to look out for one of, you know, each other.
The Money Mondays
Why Your HOBBY Could Be the Secret to Making a Fortune w/ Josh Luber & Noah Neiman 💵 E97
So for Knuckle Therapy, the first thing that I started with was, how can I use this brand to help animal rescues and lower income families with veterinary services? Because for me, when Oz was 15, he had internal bleeding. He had a tumor that I didn't know, and it bust. And I rushed him to the hospital, and the surgery was like $10,000.
The Money Mondays
Why Your HOBBY Could Be the Secret to Making a Fortune w/ Josh Luber & Noah Neiman 💵 E97
And they told me, they're like, listen, we can do this surgery. Chances are 50-50, he's not going to make it through. And this dog saved my life. I'm serious. The times when I was going through panic attacks, and he would come put his head on my thigh and just let me know it's going to be OK. How could I not? But I was fortunate enough because I had those finances.
The Money Mondays
Why Your HOBBY Could Be the Secret to Making a Fortune w/ Josh Luber & Noah Neiman 💵 E97
If not, I would have had to made the terrible decision to just literally let him pass. And now he ended up living four more years almost. So three and a half more years. So I want to provide that for family. So if you can have those charitable elements authentically laced into your life. brand or your service, then I don't know. That's just another point of differentiation.
The Money Mondays
Why Your HOBBY Could Be the Secret to Making a Fortune w/ Josh Luber & Noah Neiman 💵 E97
That's, that's authentic and it's not disingenuous and it showcases who you are because it's almost unimportant what you do. There's a thousand garments that are the same. There's a thousand workouts that are the same, but having a really strong charitable component laced into the business model is going to be one of your authentic points of differentiation.
The Money Mondays
Why Your HOBBY Could Be the Secret to Making a Fortune w/ Josh Luber & Noah Neiman 💵 E97
And it shows that you're a human and not some amorphous soul sucking brand.
The Money Mondays
Why Your HOBBY Could Be the Secret to Making a Fortune w/ Josh Luber & Noah Neiman 💵 E97
so 100 something years from now when it's time for noah to pass maybe 200 years from now oh my god it's time for you to pass and you go from 80 locations to 250 locations to 2500 locations and you've got like scrooge mcduck money how do you decide what percentage to break up amongst family friends charity no one everyone what do you do
The Money Mondays
Why Your HOBBY Could Be the Secret to Making a Fortune w/ Josh Luber & Noah Neiman 💵 E97
um you remember that scene in the joker where he just lights it all on fire yeah you're on your own suckers you earn your own shit um no i'm kidding um i i don't have any kids i will eventually um but to be honest i don't i want to give away I mean, that's my plan right now. Even if I have children, I want to make sure they're okay with school.
The Money Mondays
Why Your HOBBY Could Be the Secret to Making a Fortune w/ Josh Luber & Noah Neiman 💵 E97
But there's something about earning your own and finding your own way that I think was really impactful to me. And I've been around a lot of people that have been given a lot of things. They have the McLarens and they have it, but they haven't earned it. So they are left feeling super empty. I have to do some deep soul searching when the time comes.
The Money Mondays
Why Your HOBBY Could Be the Secret to Making a Fortune w/ Josh Luber & Noah Neiman 💵 E97
Um, but I plan on giving a ton away to probably dog shelters, dog sanctuaries, dog charities. Cause again, I don't know if I'm here talking to you, uh, without Oz. I don't know. I don't know. I mean, I obviously have a loving family that, that helps, but, um, I'd want to do more for, for animals. So I think that, I don't know. I, who, who's cat? I think it was, um, uh,
The Money Mondays
Why Your HOBBY Could Be the Secret to Making a Fortune w/ Josh Luber & Noah Neiman 💵 E97
Lagerfeld's cat is worth like 300 million or something, like Karl Lagerfeld's cat, look it up. I think I have two dogs, Tyson and Zoe. They're gonna be quadrillionaires. So yeah, I'll give a lot away, but again, I'm gonna have to do some deeper thinking about the ramifications of leaving a fortune to your loved ones.
The Money Mondays
Why Your HOBBY Could Be the Secret to Making a Fortune w/ Josh Luber & Noah Neiman 💵 E97
Where can people find you, the brand, the business? Talk through it.
The Money Mondays
Why Your HOBBY Could Be the Secret to Making a Fortune w/ Josh Luber & Noah Neiman 💵 E97
At Noah D. Neiman. It's a lot of UGC. It's really just me and the dogs and some workouts. So at Noah D. Neiman, N-E-I-M-A-N. And I still teach. I'm in New York. I'm in L.A. I'm all over. I might be in Tokyo, in Bondi. So I post my schedule a lot and kind of where I'm at.
The Money Mondays
Why Your HOBBY Could Be the Secret to Making a Fortune w/ Josh Luber & Noah Neiman 💵 E97
and that's it I mean I'm out in the streets I mean I um hit me up online DM me and just say what's up all right guys so it's really important for you to discuss finances money situations accounting salaries credit all those things with your friends family and followers these discussions have to happen there's nothing rude about talking about reality money is reality it helps pay for
The Money Mondays
Why Your HOBBY Could Be the Secret to Making a Fortune w/ Josh Luber & Noah Neiman 💵 E97
Healthcare, rent, food, a lot of great things. Have you ever tried desserts? You need money for desserts. Have you ever tried a smoothie? I like smoothies. But they're $8 and $10 and $7 and $12 a round.
The Money Mondays
Why Your HOBBY Could Be the Secret to Making a Fortune w/ Josh Luber & Noah Neiman 💵 E97
You're not going to Air One for the $25 Hailey Bieber smoothie.
The Money Mondays
Why Your HOBBY Could Be the Secret to Making a Fortune w/ Josh Luber & Noah Neiman 💵 E97
Come on now. We're in Los Angeles. And so those things that you might want, take money and it's not rude to talk about it. We have to be able to discuss it with our friends and family and it has to be part of our society because it's daily life when you have credit cards and debt and situations and rent and leases and borrowing money from your friends for 200 bucks.
The Money Mondays
Why Your HOBBY Could Be the Secret to Making a Fortune w/ Josh Luber & Noah Neiman 💵 E97
Like those things are real and we have to be able to talk about it with our people. And that's why we've stayed so consistent up on the charts with the money Mondays because of you having those discussions and sharing our clips with your friends, family and followers. So visit us at themoneymondays.com and we will see you guys next Monday.
The Money Mondays
Why Your HOBBY Could Be the Secret to Making a Fortune w/ Josh Luber & Noah Neiman 💵 E97
Even with a company like that, Josh was talking about doing tens of millions of dollars in revenue, if not more, it's still not time to pull money out. So Josh, talk about the change as it goes from like you and your buddies and going to like 20, 50, 30 employees until like now you can't even name the employees because you get to 100 employees, etc.
The Money Mondays
Why Your HOBBY Could Be the Secret to Making a Fortune w/ Josh Luber & Noah Neiman 💵 E97
And so with these podcasts, as you know, we keep them under 40 minutes because the average commute to work is 45 minutes. The average workout is 45 minutes. So this podcast will be between 34 and 38 minutes for your listening pleasure. We're going to cover three core topics, how to make money, how to invest money, how to give it away to charity.
The Money Mondays
Why Your HOBBY Could Be the Secret to Making a Fortune w/ Josh Luber & Noah Neiman 💵 E97
So on the make money side, on the first segment, we like to explain to people the realities. When someone wants to become an executive or an employee for something like StockX, how can they make a decision before they dedicate the next one, two, three, four, five years of working with a company that's scaling?
The Money Mondays
Why Your HOBBY Could Be the Secret to Making a Fortune w/ Josh Luber & Noah Neiman 💵 E97
When did you realize that sneaker flipping was an industry?
The Money Mondays
Why Your HOBBY Could Be the Secret to Making a Fortune w/ Josh Luber & Noah Neiman 💵 E97
Now, along the way, this guy's worked on some of the most household name companies in history, and he's building a brand new one right this second, which you might be able to see if you're watching on YouTube right next to us, his next company. So without further ado, Mr. Josh Luber, please give us a quick two minute bio so we can get straight to the money.
The Money Mondays
Why Your HOBBY Could Be the Secret to Making a Fortune w/ Josh Luber & Noah Neiman 💵 E97
So during my speeches, I talk about the economy. And oftentimes, people think about every 8 to 12 years, there's a recession. Well, our last recession was 2008. And that was also big because of the mortgage industry situation and the banking situation. The difference was, and why we didn't have one, what I say in between 2016 and 2020 is the smartphone.
The Money Mondays
Why Your HOBBY Could Be the Secret to Making a Fortune w/ Josh Luber & Noah Neiman 💵 E97
Never before 2008 did you have a smartphone. Now people can become a Uber driver, Postmates, Lyft. Now girls can sell their clothes on Poshmark.
The Money Mondays
Why Your HOBBY Could Be the Secret to Making a Fortune w/ Josh Luber & Noah Neiman 💵 E97
people can sell their shoes on stockx and i literally that's part of my speech at stockx explaining that before you had if you lost your job during a recession you had no other way to make money back in the days 2005 technically is back in the days totally right like you didn't have about all those apps you couldn't go work as a postmates driver or lyft driver or instacart driver and now you can literally make money from your phone
The Money Mondays
Why Your HOBBY Could Be the Secret to Making a Fortune w/ Josh Luber & Noah Neiman 💵 E97
15 year old kids can make six grand a month just buying flipping shoes making 200 bucks a day and so i look at it as literally changing the economy yeah i look at companies like stockx as literally change the economy where 15-year-old kids. I see them at SneakerCon. I was on an advisory board for SneakerCon. 12,000, 16,000, 20,000 sometimes showed up to a show.
The Money Mondays
Why Your HOBBY Could Be the Secret to Making a Fortune w/ Josh Luber & Noah Neiman 💵 E97
There was 450,000 people at the shows last year for sneakers. It's become this mega thing.
The Money Mondays
Why Your HOBBY Could Be the Secret to Making a Fortune w/ Josh Luber & Noah Neiman 💵 E97
Right. eBay is who bought SneakerCon.
The Money Mondays
Why Your HOBBY Could Be the Secret to Making a Fortune w/ Josh Luber & Noah Neiman 💵 E97
That's who came in. Yeah. All right. So along the path, when did sports cards, comic books, when did that become part of your life?
The Money Mondays
Why Your HOBBY Could Be the Secret to Making a Fortune w/ Josh Luber & Noah Neiman 💵 E97
Yeah. I mean, I've bought a lot. I bought three dozen Bear Bricks off StockX and I've also bought a ton of cart, mostly boxes. Boxes, right.
The Money Mondays
Why Your HOBBY Could Be the Secret to Making a Fortune w/ Josh Luber & Noah Neiman 💵 E97
Yeah.
The Money Mondays
Why Your HOBBY Could Be the Secret to Making a Fortune w/ Josh Luber & Noah Neiman 💵 E97
So around 2020 I should decide, okay, I'm going to retire, take a break, maybe figure out what my next move is. And then boom, I see all over the news is the CEO of fanatics collectibles. Talk about that transition journey. Why jump back in the saddle? First the big saddle.