Noah Reschetta

I am.

Let's do it.

I'm back home and just outside of Park City, Utah.

Well, to put it simply, we focus on selling photo and video accessories for smartphones and tablets.

But in reality, what we're doing is we're selling the tools that give people the ability to turn their ordinary smartphone camera work into extraordinary works of art.

Right now we have 15 SKUs.

Started out with two, and now we have 15.

So it's been four years.

It all started with me walking at the park with my son.

He was one and a half or two at the time, just starting to walk.

What's his name?

Yeah.

And so it all started with Ryko because I'm at the park.

I have my phone with me.

This is the iPhone 3GS.

This is right at the time when smartphones were becoming your go-to camera.

And I'm at the park trying to film everything to send to my parents because they want to be in the loop to see all of these first moments.

And there wasn't really a good way to

use my phone as a camera because I couldn't put it on a tripod.

I couldn't set it up to be out there in the shot with him.