Noah Wickham

Now for a 12 month duration, they have basically, if you've enrolled in the last 12 months at MCF,

You have to have shipped between 1,200 and 23,000 MCF units in the past 12 weeks.

So if you're somebody who has a direct-to-consumer website, you're already using MCF in some capacity, and you had a really good holiday selling season, hopefully, and you sold more than 1,200 units, you get up to a 15% discount on MCF fulfillment fees, up to a $1 FBA credit for every MCF unit shipped, and then benefits apply for your first 100,000 MCF units or 12 months, whichever comes first.

You're saving at the end of the day, pretty much an entire, you know, well, you're saving a dollar, but you're saving yourself with that around the aspect of 50% of your actual fees, right?

of what you would be paying in FBA fees.

So this is a huge deal.

Now, a couple other things.

They have some program details down here that we can kind of dig into.

The biggest being just like who actually is eligible, what does it actually mean?

But for eligible sellers who are enrolled in the 12-month program, we're using the same past 12-week unit calculation

to determine the unit threshold and the corresponding MCF discount and FBA credit.

So unfortunately, they are a little tongue in cheek here.

You don't actually just get this uncapped.

Unfortunately, it is it is going to be capped similar to this 50,000.

So for this one, if it's over 19,000 units, you get $1 FBA credit for every MCF unit shipped for the following week.

uh you get if it's 13 to 19 000 you get the 12 and then 75 cents if it's 7 000 you get 8 50 so on and so forth so fortunately the smaller seller you are the less uh you get if you have already been using mcf but if you're a big seller and you're or at least a medium-sized seller and you're doing some decent numbers over you know 19 000 you're gonna get yourself a pretty pretty good paycheck and a pretty good discount on amazon right now so

It is rare for Amazon one to reduce fees and two to give money for certain programs.

But when they do, I am always going to be a proponent of taking that on.

So if you're a seller who has not utilized MCF, you don't have a direct consumer website of some kind.

I would really, really encourage 2026 to be the time in which you say,