Noel King

Okay, so Instacart is able to do this because they have this small AI company, Eversight.

And Eversight AI is clever and it's figuring all this out.

Is it just Instacart or are other companies doing this to us?

Is this legal?

Yeah.

Is there a case for this that says, look, if you're rich, you should be able to pay the $3.50 for the peanut butter or the $5.50 for the peanut butter.

And if you're in a poor neighborhood, OK, we charge you $2.50.

You know, one thing that we hear about AI, Derek, is that it is inevitable.

This is the future.

This is where things are headed.

Do you think we are headed toward a future where different people pay different prices for any number of things, peanut butter, airline flights, concert tickets, based on what retailers know that they can and will pay?

That was Derek Kravitz of Consumer Reports.

Coming up, Congress acts.

JK, JK, JK.

Congress doesn't do anything.

Support for today's show comes from Indeed.

Indeed says right now there is someone out there in the world who could help you take your business to the next level.

And if you want to find that person, you can do it with Indeed's sponsored jobs.

Indeed's sponsored jobs can give your job posting the best chance to be seen by quality candidates, says Indeed.

And their data shows it works.