Noel King

OK, so the guy who came up with the idea for the enhanced games, his name is Aaron D'Souza.

He's this Australian who's good friends with Peter Thiel.

He came up with it a couple of years ago.

He had recently come out from his last big project, which was, he was the litigator that helped Teal take down the gossip website, Gawker.

So D'Souza is kind of a scary dude if you're a journalist.

I reached out to them a little over two years ago or maybe two years ago at this point.

And then in February, 2025, I got like this mysterious invite to come to this apartment on the East side of Manhattan on Valentine's day.

Breezing morning, and it was like, do you want to meet with Aaron?

And I was like, this sounds interesting, so let's go.

He talks in these long, florid, perfectly composed paragraphs.

I'm a philosopher by training, and my job is to imagine how the world should be.

I think the term I use in the GQ piece is his skin is so immaculately poreless that he looks batty filtered.

But truth be told, as a journalist, I was like so scared that like, I don't know, like a trap door was going to open under me at some point.

My goal that day was to basically sell him on being the guy to write a big magazine piece on the enhanced games.

And here's my bona fides.

And, you know, he liked me enough that they opened the door and let me into their world for a little bit.

Yeah, so I think they thrive off playing in this gray area of what isn't and what isn't technically legal.

No apologies.

So the guys behind Enhanced are basically building this, like, telehealth business, which isn't so different from, like, HIMSS or AgelessRx.

The games themselves are sort of this, like, huge marketing spectacle that funnel you back to their site.