Noel King

And Aaron actually brought up this metaphor that I found quite confusing where he said, you know, I think of the enhancements as like organic vegetables.

And I was like, oh, say more about that.

And he was like, you know, it's a status symbol to buy organic produce.

And I was like, okay, I get it, Erawan and all of that.

That's cool.

But then he was also like, and there could very much be a world where maybe the elite status symbol is I am not enhanced and I don't like touch any of this stuff.

And I was like, isn't that counterintuitive to the business you're trying to build?

But, you know, he wouldn't expand on that one.

No, no, that's exactly it.

And you have to imagine that, you know, the enhanced target audience, right, is a guy who goes on YouTube, he's maybe he's in his like late 30s, feeling some knee pain, and he's googling around for like ways to feel younger and get served an ad then goes down a rabbit hole.

And it's like, huh, I would very much like to like to try this thing out and

Like order something like I did in the middle of the night just to see if it works.

And what was interesting about it is at the games themselves, like they, it was invite only.

You couldn't secure a ticket even if you wanted to attend this thing.

And half the people that Enhance invited, I kid you not, were like Gen Z content creators who looked very much to be teenagers in some ways.

who can't sleep at night why are you inviting the the kid who's doing a fortnight dance like on the right outside the pool and like getting filmed by all his buddies like that's just an affront to being a wash dad you know what i mean so

Same, same.

My God.

Yeah.

When I've posed this question to them several times over the last year, the goalpost was always moving.