Noel King

What came first, the chicken or the egg?

Or is this just a nice confluence of what the customer wants the industry is prepared now to provide?

My hopes for the new year is a little more kindness, a little more love.

So, speaking of Dolly, and also speaking of Arnold Schwarzenegger, I love Arnold, but...

As like a woman, I don't aspire to look like Arnold.

But the algorithm has found me anyway.

Like I go on Instagram and the ladies are serving me protein.

Most women are not eating enough protein.

Oh my God, you're looking for a high protein breakfast option that takes less than 10 minutes to make and it's 65 grams of protein?

Yeah, buddy.

I know.

That's what you wanted.

And I'm a giver.

I'm a lover.

How did we go from this is kind of male-dominated, muscles on muscles on muscles, to a lot of female health influencers are evangelizing it also?

When does that turn happen?

I work out all the time.

I can bench you, bro.

The other big cultural moment that we're in is the moment of Ozempic and Munjaro and other GLP-1s.

Those also affect how much protein we want or need.