Norman Foster

So the car was lighter and the car was immensely stronger.

The promotional video of that time, they pushed the car off the top of the mountain.

And it kind of rolled and rolled and landed four square.

Somebody comes out of the bushes, demonstrates that the, opens the door, gets in and drives away.

The point is then that the two separate systems of the shell and the chassis have merged into one element, which is doing both jobs better.

So it's doing more with less.

Now,

Imagine that we're talking about the exterior of a building, heating and cooling it.

If you think of integrated design, then you're going to end up, if all those skills are working together, you can really do a system approach to design.

You can start to get things doing double duty, performing more, less components, higher performance, more quality.

and better quality of life.

So that principle, whether it's in a city or a building, is all of that is to a social end.

You're thinking simultaneously.

of how that building works from the inside out.

And you're also thinking simultaneously from the outside in, because arguably they're two completely separate groups of people, private inside, public outside, but the building is in the public domain.

So if I took the headquarters of Bloomberg, then an early decision was to intersect

the building with Watling Street.

Watling Street was the old Roman road opposite.

If you acknowledge that and you continue that and it became an arcade through the building and you had connectivity over that arcade, then simultaneously you were breaking down the scale of the building.

It was then more human.