Norman Foster

And horizontality is good for communication.

And Bloomberg is about communication.

Now, I could describe another kind of building for a completely different kind of, how can I say, client body, also in the high-tech business.

So if I go to,

Beijing, if I talk about a building there, the company ethos is totally different.

It's about competition between groups.

So it's the polar opposite.

And I could describe that in detail.

The point that I'm making is that as I take you through these decisions, the way that they overlap and interact, you start to realize that the process of design is about

balancing.

It's about reconciling.

It's about creating something which is simultaneously working in the public domain, working for a visitor, working for those inside when they come outside.

First of all, I mean, I took the example of the building in China.

That same need

Could be anywhere.

It just happened to be in China.

So you could have in China exactly the same requirements as a building like JP Morgan or Bloomberg.

Although, of course, no two buildings are alike.

I mean, each is specific.

to its own organization, the values of those organizations, the aspirations of those who've created them, whether they're an individual like Mike Bloomberg in Bloomberg, whether it's Steve Jobs with Apple, or whether it's much more corporate, more anonymous.