Olin Hyde

Sure.

The last one was Autosemantics, and we analyze social media feeds on the behalf of chief financial officers of public companies to identify and isolate pump and dump schemes.

And that company was sold to a group out of Switzerland called AI1.

And after two years of AI One, I had the idea of starting what's now the Lead Crunch.

And it's been a fun journey.

We're almost four years into it now.

We started off in healthcare and actually we're training a system to be a physician, actually training the computer to be a doctor.

And we're able to modify that technology for marketing purposes.

And along the way, we're able to beat IBM Watson and Palantir to win a Lockheed contract for the military, which taught us a lot about how to target.

And we're using that targeting technology to help mid-market companies find their next best customer.

Well, we originally were going to sell one system to the DOD.

We got caught in sequestration.

There were budget problems.

And we really wanted – and we're doers.

We like to get things done.

And when you're a government contractor, you spend a lot of time in conference rooms listening to people speaking acronyms.

And we really like working with people to help their dreams come true.

And we started off our product in our –

private alpha, 1,070 small businesses signed up to try it.

We were monetizing that and we discovered that we actually got better results from a little bit larger size companies.