Oliver Trevena
speaker
81 appearances
1 recordings
1 series
first heard Dec 2024
last heard Dec 2024
Oliver Trevena’s voice in public audio — every appearance, attributed to the second.
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Appearances
How do you, you know, make sure that the actors you've got, you know, they've got a big year, not the year current year, but the year ahead when you're actually releasing the movie, what have they got happening then? So I think there's a lot of things you can put into play that boost your chances and boost the movie's chances of success.
And then hopefully make your investors their money back and then make more movies.
So I'm still learning a lot. I'm trying to surround myself with people that know more than me, which in the movie business, there's people that I really respect and I'm asking them a lot of questions. And I think that's the key, right, is listening, learning from people that you respect and you trust, whether it's movies, whether it's business, whether it's brands, you know, whatever it is.
COVID had hit. And I was kind of twiddling my thumbs. And I love the health and wellness space. I had already invested in Next Health, as you know. And so health and wellness for my own journey had become a big part of my life. And I was at Next Health and I would have my blood testing done. And my sugar levels kept coming back really high. And basically, long story short, that was coconut water.
I was drinking about three coconut waters a day, one in the morning, one after a workout, one in the evening. And that was about 60 to 70 grams of sugar. Oh, wow. Obviously, they're good sugars, but no one needs that much good sugar. And I went down this rabbit hole of what else is out there. You know, what else could be...
as a drink, what else could be done that has the same benefits, but has less sugar and less calories and came across Prickly Pear. Vanessa, my business partner, Vanessa Hudgens, had already talked about Prickly Pear margaritas a ton. So I knew there was something there in that space.
And that's when we came up with this kind of, you know, doing this together thing, because it does have that, like it's a health beverage, it's digestion, skin, immunity, hydration, half the calories and sugar of coconut water.
and it's 100 sustainable because the prickly pear naturally drains its juice so obviously you know especially now i think it's working in our favor because coconut drinks or coconut based drinks are struggling because they can't keep up with supply and demand of coconut you know to harvest the coconut now with climate change and everything takes a lot lot longer than what it used to and so we have you know cactus that's just naturally draining its juices and we're just you know amplifying that and
and building that. So I think timing is in our favor, but yeah, that was during COVID. Everyone told me don't do a beverage. Everyone said it's a pain, it's a complete pain in the ass and everyone was right. It really is a tough business, but I think we've tried to create something different by having talent actually invested in the brand, having talent be a part of the brand.
We're not wasting money on marketing where other brands do it differently. But it was a grind. I mean, literally, I remember there was this co-packer in Camarillo and I would drive there, which from my house was about two and a half hours. And I'd drive up there during COVID and I would have the flavor house do a tasting. We'd take it up there. They'd mix the flavor a little bit.
We'd get the sugar count. You know, we'd get all the stuff that happens when you're trying to make a beverage. And then I'd beg them to make me some cans. And they'd be like, no, you have to make half a million cans. I'm like, I don't even know if I want to do this yet. I just want some cans. And I would end up paying them.
I think at one point I was paying them like a hundred bucks a can to make a drink. And I would make 20 cans. And I found this, I found this black suitcase. I've still got it in my closet in the kitchen. It's like a, it looks like a briefcase, but it's got foil on the inside. And so I'd rock up to like some meetings with like friends or people that knew beverage.
And I would guard these cans with my life. Like I'd feel, feel the people out. Like if I felt like it was a Tinder swindler meeting, I just wouldn't let them try the drink. Right. And if I felt like there was something there, I'd be like, try a can. And I'd pull out a can from this briefcase like James Bond. Yeah.
Which I still think I have PTSD because I open up my fridge now and I see Cali water and there's something in me that still thinks I'm not allowed to drink one. Yeah. But that was it. And it was a grind. And then we'd drive back and forth and I'd bring the drink to Vanessa and she'd taste it and she'd have notes on the flavor and I'd drive back.
And then they'd be like, oh, our forklift driver got COVID. The factory is now shut for four weeks. And it was... It was the biggest headache ever, but there was just something in me that, and maybe it, by the way, maybe all the people telling me that it was hard and I shouldn't do it probably helped me because I have one of those minds, you know, someone tells me not to do something.
I'll find every reason why I've proven wrong. So I think in a weird messed up way, the fact that I got told by so many people do not do this, it's a headache, probably helped me.
That's where we're at. The crazy thing is, I'm just going to share this. Before the podcast, I said to Dan, I've never really looked into Dan. We just connected on socials and I just loved everything he was doing. But I haven't looked into Dan to know his story. And this is nuts. I had no idea.
It's a grind. And in the early days as well, I will say there's so much that doesn't make sense. I remember trying to get a distribution company to bring us on and they'd say, we love the drink, but you need to get 60 stores yourself or 50 stores yourself. And I'm like, okay, we can do that.
And then every store we would go in, literally me and Vanessa would show up and they'd be like, oh my God, we'd love to take your drink on. Who's your distributor? And we'd be like, we haven't got one. We'll come back when you've got one. We're like, well, we can't get one until we've got the stores. And it literally was the most mind blowing thing. I was like, what? You can't win this.
Like you can't. Everything is set up to make a beverage fail. Every way of working, every way they do a contract, every way, as you say, the terms, everything. And that all then started to come back to my mind of,
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