Oliver Trevena

How do you, you know, make sure that the actors you've got, you know, they've got a big year, not the year current year, but the year ahead when you're actually releasing the movie, what have they got happening then? So I think there's a lot of things you can put into play that boost your chances and boost the movie's chances of success.

How do you, you know, make sure that the actors you've got, you know, they've got a big year, not the year current year, but the year ahead when you're actually releasing the movie, what have they got happening then? So I think there's a lot of things you can put into play that boost your chances and boost the movie's chances of success.

And then hopefully make your investors their money back and then make more movies.

And then hopefully make your investors their money back and then make more movies.

So I'm still learning a lot. I'm trying to surround myself with people that know more than me, which in the movie business, there's people that I really respect and I'm asking them a lot of questions. And I think that's the key, right, is listening, learning from people that you respect and you trust, whether it's movies, whether it's business, whether it's brands, you know, whatever it is.

So I'm still learning a lot. I'm trying to surround myself with people that know more than me, which in the movie business, there's people that I really respect and I'm asking them a lot of questions. And I think that's the key, right, is listening, learning from people that you respect and you trust, whether it's movies, whether it's business, whether it's brands, you know, whatever it is.

COVID had hit. And I was kind of twiddling my thumbs. And I love the health and wellness space. I had already invested in Next Health, as you know. And so health and wellness for my own journey had become a big part of my life. And I was at Next Health and I would have my blood testing done. And my sugar levels kept coming back really high. And basically, long story short, that was coconut water.

COVID had hit. And I was kind of twiddling my thumbs. And I love the health and wellness space. I had already invested in Next Health, as you know. And so health and wellness for my own journey had become a big part of my life. And I was at Next Health and I would have my blood testing done. And my sugar levels kept coming back really high. And basically, long story short, that was coconut water.

I was drinking about three coconut waters a day, one in the morning, one after a workout, one in the evening. And that was about 60 to 70 grams of sugar. Oh, wow. Obviously, they're good sugars, but no one needs that much good sugar. And I went down this rabbit hole of what else is out there. You know, what else could be...

I was drinking about three coconut waters a day, one in the morning, one after a workout, one in the evening. And that was about 60 to 70 grams of sugar. Oh, wow. Obviously, they're good sugars, but no one needs that much good sugar. And I went down this rabbit hole of what else is out there. You know, what else could be...

as a drink, what else could be done that has the same benefits, but has less sugar and less calories and came across Prickly Pear. Vanessa, my business partner, Vanessa Hudgens, had already talked about Prickly Pear margaritas a ton. So I knew there was something there in that space.

as a drink, what else could be done that has the same benefits, but has less sugar and less calories and came across Prickly Pear. Vanessa, my business partner, Vanessa Hudgens, had already talked about Prickly Pear margaritas a ton. So I knew there was something there in that space.

And that's when we came up with this kind of, you know, doing this together thing, because it does have that, like it's a health beverage, it's digestion, skin, immunity, hydration, half the calories and sugar of coconut water.

And that's when we came up with this kind of, you know, doing this together thing, because it does have that, like it's a health beverage, it's digestion, skin, immunity, hydration, half the calories and sugar of coconut water.

and it's 100 sustainable because the prickly pear naturally drains its juice so obviously you know especially now i think it's working in our favor because coconut drinks or coconut based drinks are struggling because they can't keep up with supply and demand of coconut you know to harvest the coconut now with climate change and everything takes a lot lot longer than what it used to and so we have you know cactus that's just naturally draining its juices and we're just you know amplifying that and

and it's 100 sustainable because the prickly pear naturally drains its juice so obviously you know especially now i think it's working in our favor because coconut drinks or coconut based drinks are struggling because they can't keep up with supply and demand of coconut you know to harvest the coconut now with climate change and everything takes a lot lot longer than what it used to and so we have you know cactus that's just naturally draining its juices and we're just you know amplifying that and

and building that. So I think timing is in our favor, but yeah, that was during COVID. Everyone told me don't do a beverage. Everyone said it's a pain, it's a complete pain in the ass and everyone was right. It really is a tough business, but I think we've tried to create something different by having talent actually invested in the brand, having talent be a part of the brand.

and building that. So I think timing is in our favor, but yeah, that was during COVID. Everyone told me don't do a beverage. Everyone said it's a pain, it's a complete pain in the ass and everyone was right. It really is a tough business, but I think we've tried to create something different by having talent actually invested in the brand, having talent be a part of the brand.

We're not wasting money on marketing where other brands do it differently. But it was a grind. I mean, literally, I remember there was this co-packer in Camarillo and I would drive there, which from my house was about two and a half hours. And I'd drive up there during COVID and I would have the flavor house do a tasting. We'd take it up there. They'd mix the flavor a little bit.

We're not wasting money on marketing where other brands do it differently. But it was a grind. I mean, literally, I remember there was this co-packer in Camarillo and I would drive there, which from my house was about two and a half hours. And I'd drive up there during COVID and I would have the flavor house do a tasting. We'd take it up there. They'd mix the flavor a little bit.