Oliver Trevena

We'd get the sugar count. You know, we'd get all the stuff that happens when you're trying to make a beverage. And then I'd beg them to make me some cans. And they'd be like, no, you have to make half a million cans. I'm like, I don't even know if I want to do this yet. I just want some cans. And I would end up paying them.

We'd get the sugar count. You know, we'd get all the stuff that happens when you're trying to make a beverage. And then I'd beg them to make me some cans. And they'd be like, no, you have to make half a million cans. I'm like, I don't even know if I want to do this yet. I just want some cans. And I would end up paying them.

I think at one point I was paying them like a hundred bucks a can to make a drink. And I would make 20 cans. And I found this, I found this black suitcase. I've still got it in my closet in the kitchen. It's like a, it looks like a briefcase, but it's got foil on the inside. And so I'd rock up to like some meetings with like friends or people that knew beverage.

I think at one point I was paying them like a hundred bucks a can to make a drink. And I would make 20 cans. And I found this, I found this black suitcase. I've still got it in my closet in the kitchen. It's like a, it looks like a briefcase, but it's got foil on the inside. And so I'd rock up to like some meetings with like friends or people that knew beverage.

And I would guard these cans with my life. Like I'd feel, feel the people out. Like if I felt like it was a Tinder swindler meeting, I just wouldn't let them try the drink. Right. And if I felt like there was something there, I'd be like, try a can. And I'd pull out a can from this briefcase like James Bond. Yeah.

And I would guard these cans with my life. Like I'd feel, feel the people out. Like if I felt like it was a Tinder swindler meeting, I just wouldn't let them try the drink. Right. And if I felt like there was something there, I'd be like, try a can. And I'd pull out a can from this briefcase like James Bond. Yeah.

Which I still think I have PTSD because I open up my fridge now and I see Cali water and there's something in me that still thinks I'm not allowed to drink one. Yeah. But that was it. And it was a grind. And then we'd drive back and forth and I'd bring the drink to Vanessa and she'd taste it and she'd have notes on the flavor and I'd drive back.

Which I still think I have PTSD because I open up my fridge now and I see Cali water and there's something in me that still thinks I'm not allowed to drink one. Yeah. But that was it. And it was a grind. And then we'd drive back and forth and I'd bring the drink to Vanessa and she'd taste it and she'd have notes on the flavor and I'd drive back.

And then they'd be like, oh, our forklift driver got COVID. The factory is now shut for four weeks. And it was... It was the biggest headache ever, but there was just something in me that, and maybe it, by the way, maybe all the people telling me that it was hard and I shouldn't do it probably helped me because I have one of those minds, you know, someone tells me not to do something.

And then they'd be like, oh, our forklift driver got COVID. The factory is now shut for four weeks. And it was... It was the biggest headache ever, but there was just something in me that, and maybe it, by the way, maybe all the people telling me that it was hard and I shouldn't do it probably helped me because I have one of those minds, you know, someone tells me not to do something.

I'll find every reason why I've proven wrong. So I think in a weird messed up way, the fact that I got told by so many people do not do this, it's a headache, probably helped me.

I'll find every reason why I've proven wrong. So I think in a weird messed up way, the fact that I got told by so many people do not do this, it's a headache, probably helped me.

That's where we're at. The crazy thing is, I'm just going to share this. Before the podcast, I said to Dan, I've never really looked into Dan. We just connected on socials and I just loved everything he was doing. But I haven't looked into Dan to know his story. And this is nuts. I had no idea.

That's where we're at. The crazy thing is, I'm just going to share this. Before the podcast, I said to Dan, I've never really looked into Dan. We just connected on socials and I just loved everything he was doing. But I haven't looked into Dan to know his story. And this is nuts. I had no idea.

It's a grind. And in the early days as well, I will say there's so much that doesn't make sense. I remember trying to get a distribution company to bring us on and they'd say, we love the drink, but you need to get 60 stores yourself or 50 stores yourself. And I'm like, okay, we can do that.

It's a grind. And in the early days as well, I will say there's so much that doesn't make sense. I remember trying to get a distribution company to bring us on and they'd say, we love the drink, but you need to get 60 stores yourself or 50 stores yourself. And I'm like, okay, we can do that.

And then every store we would go in, literally me and Vanessa would show up and they'd be like, oh my God, we'd love to take your drink on. Who's your distributor? And we'd be like, we haven't got one. We'll come back when you've got one. We're like, well, we can't get one until we've got the stores. And it literally was the most mind blowing thing. I was like, what? You can't win this.

And then every store we would go in, literally me and Vanessa would show up and they'd be like, oh my God, we'd love to take your drink on. Who's your distributor? And we'd be like, we haven't got one. We'll come back when you've got one. We're like, well, we can't get one until we've got the stores. And it literally was the most mind blowing thing. I was like, what? You can't win this.

Like you can't. Everything is set up to make a beverage fail. Every way of working, every way they do a contract, every way, as you say, the terms, everything. And that all then started to come back to my mind of,

Like you can't. Everything is set up to make a beverage fail. Every way of working, every way they do a contract, every way, as you say, the terms, everything. And that all then started to come back to my mind of,