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Olivier Bron

๐Ÿ‘ค Speaker
67 total appearances

Appearances Over Time

Podcast Appearances

Bloomberg Talks
Bloomingdale's CEO Olivier Bron Talks Consumer Spending

Olivier, great to see you again.

Bloomberg Talks
Bloomingdale's CEO Olivier Bron Talks Consumer Spending

I think it's been a year since we last spoke.

Bloomberg Talks
Bloomingdale's CEO Olivier Bron Talks Consumer Spending

Absolutely.

Bloomberg Talks
Bloomingdale's CEO Olivier Bron Talks Consumer Spending

And I think the last time we spoke was also, of course, the big window unveiling that you do every year here at Bloomingdale's flagship store in Manhattan.

Bloomberg Talks
Bloomingdale's CEO Olivier Bron Talks Consumer Spending

And this year, of course, it's a big takeover, a big partnership that you've had all year long with Burberry.

Bloomberg Talks
Bloomingdale's CEO Olivier Bron Talks Consumer Spending

You know, I was speaking with the CEO of Burberry.

Bloomberg Talks
Bloomingdale's CEO Olivier Bron Talks Consumer Spending

I was teasing him about an American basically taking over one of the most iconic British brands.

Bloomberg Talks
Bloomingdale's CEO Olivier Bron Talks Consumer Spending

And, of course, you're a Frenchman who's now running one of the most iconic American retail brands out there.

Bloomberg Talks
Bloomingdale's CEO Olivier Bron Talks Consumer Spending

But there are a lot of parallels between what each of you do, particularly when it comes to the type of consumer that you're trying to appeal to.

Bloomberg Talks
Bloomingdale's CEO Olivier Bron Talks Consumer Spending

It's luxury, but it's broad.

Bloomberg Talks
Bloomingdale's CEO Olivier Bron Talks Consumer Spending

It's diverse, I should say, right?

Bloomberg Talks
Bloomingdale's CEO Olivier Bron Talks Consumer Spending

Well, talk a little bit more about that because as we start to talk about these legacy brands that sometimes fall out of favor and then we see this resurgence in them.

Bloomberg Talks
Bloomingdale's CEO Olivier Bron Talks Consumer Spending

I know a lot of that is because of the work that you do behind the scenes.

Bloomberg Talks
Bloomingdale's CEO Olivier Bron Talks Consumer Spending

Some of that are just cultural shifts.

Bloomberg Talks
Bloomingdale's CEO Olivier Bron Talks Consumer Spending

When you look at the recent success that Bloomingdale's has had, reigniting sales growth and just getting people to talk about Bloomingdale's a lot more, what drove that?

Bloomberg Talks
Bloomingdale's CEO Olivier Bron Talks Consumer Spending

So what do you want your stores to be?

Bloomberg Talks
Bloomingdale's CEO Olivier Bron Talks Consumer Spending

And not just the flagship.

Bloomberg Talks
Bloomingdale's CEO Olivier Bron Talks Consumer Spending

I know the flagship is always going to be the jewel.

Bloomberg Talks
Bloomingdale's CEO Olivier Bron Talks Consumer Spending

It's always going to have the best of everything.

Bloomberg Talks
Bloomingdale's CEO Olivier Bron Talks Consumer Spending

But as you look at your stores around the countries, the ones that are in smaller cities, smaller markets, what do you want those stores to be?

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