Olivier Bron
๐ค SpeakerAppearances Over Time
Podcast Appearances
What's the balance between retail selling in the physical retail stores and your e-commerce strategy?
Because it's something that's always intrigued me because the e-commerce experience by default is basically transactional.
Most people do it for convenience and going into a store, much more experiential.
Either you want the help or you want just the feeling of being able to browse and just find what you want by happenstance, which is a little bit different as to what people do online.
They usually go on with a very specific purpose, looking for a very specific thing.
Those seem like two completely different businesses.
Obviously, in the holiday season, a lot of attention gets showered upon Bloomingdale's, primarily for the window unveiling and everything else.
Once the holidays are over, how do you sort of keep that momentum going?
I want to just talk a little bit about the window displays, not only what you're doing tonight for the big unveiling, but year round.
I mean, you obviously have a nice rotation over the year.
And I know people who will deliberately make sure they
walk down Third Avenue or Lexington Avenue out of their way, on their way to work or wherever, just to see those windows.
Where does the inspiration for that come?
Is that a decision that you are involved in making or do you leave that to your creative team?
I haven't had a chance to see the windows for tonight.
I assume you've had a sneak peek of what's behind there.
What gets you excited for what we're going to see tonight?
What is that?
I've seen some of those renovations.
I mean, we should point out for our viewers, the Bloomberg World Headquarters overlooks Bloomingdale's.