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Olivier Bron

๐Ÿ‘ค Speaker
67 total appearances

Appearances Over Time

Podcast Appearances

Bloomberg Talks
Bloomingdale's CEO Olivier Bron Talks Consumer Spending

What's the balance between retail selling in the physical retail stores and your e-commerce strategy?

Bloomberg Talks
Bloomingdale's CEO Olivier Bron Talks Consumer Spending

Because it's something that's always intrigued me because the e-commerce experience by default is basically transactional.

Bloomberg Talks
Bloomingdale's CEO Olivier Bron Talks Consumer Spending

Most people do it for convenience and going into a store, much more experiential.

Bloomberg Talks
Bloomingdale's CEO Olivier Bron Talks Consumer Spending

Either you want the help or you want just the feeling of being able to browse and just find what you want by happenstance, which is a little bit different as to what people do online.

Bloomberg Talks
Bloomingdale's CEO Olivier Bron Talks Consumer Spending

They usually go on with a very specific purpose, looking for a very specific thing.

Bloomberg Talks
Bloomingdale's CEO Olivier Bron Talks Consumer Spending

Those seem like two completely different businesses.

Bloomberg Talks
Bloomingdale's CEO Olivier Bron Talks Consumer Spending

Obviously, in the holiday season, a lot of attention gets showered upon Bloomingdale's, primarily for the window unveiling and everything else.

Bloomberg Talks
Bloomingdale's CEO Olivier Bron Talks Consumer Spending

Once the holidays are over, how do you sort of keep that momentum going?

Bloomberg Talks
Bloomingdale's CEO Olivier Bron Talks Consumer Spending

I want to just talk a little bit about the window displays, not only what you're doing tonight for the big unveiling, but year round.

Bloomberg Talks
Bloomingdale's CEO Olivier Bron Talks Consumer Spending

I mean, you obviously have a nice rotation over the year.

Bloomberg Talks
Bloomingdale's CEO Olivier Bron Talks Consumer Spending

And I know people who will deliberately make sure they

Bloomberg Talks
Bloomingdale's CEO Olivier Bron Talks Consumer Spending

walk down Third Avenue or Lexington Avenue out of their way, on their way to work or wherever, just to see those windows.

Bloomberg Talks
Bloomingdale's CEO Olivier Bron Talks Consumer Spending

Where does the inspiration for that come?

Bloomberg Talks
Bloomingdale's CEO Olivier Bron Talks Consumer Spending

Is that a decision that you are involved in making or do you leave that to your creative team?

Bloomberg Talks
Bloomingdale's CEO Olivier Bron Talks Consumer Spending

I haven't had a chance to see the windows for tonight.

Bloomberg Talks
Bloomingdale's CEO Olivier Bron Talks Consumer Spending

I assume you've had a sneak peek of what's behind there.

Bloomberg Talks
Bloomingdale's CEO Olivier Bron Talks Consumer Spending

What gets you excited for what we're going to see tonight?

Bloomberg Talks
Bloomingdale's CEO Olivier Bron Talks Consumer Spending

What is that?

Bloomberg Talks
Bloomingdale's CEO Olivier Bron Talks Consumer Spending

I've seen some of those renovations.

Bloomberg Talks
Bloomingdale's CEO Olivier Bron Talks Consumer Spending

I mean, we should point out for our viewers, the Bloomberg World Headquarters overlooks Bloomingdale's.