Olivier Simonis

So it's used by media or by large FMCG companies when they want to engage with the audience, they want to know the audience better by capturing PII, intent data, hobbies, et cetera, about their communities.

And what are these companies paying you on average to use this technology?

Well, the average revenue per user for us or per client is about $25,000 per year.

So it's really the enterprise segment.

And they pay us a yearly license for unlimited use of the tool.

Got it.

What sort of upsell metrics allow you to drive expansion revenue?

Is it product upselling, seat upselling, utility-based upselling?

It's a bit of both.

So very often we start with like one brand in one country.

You would start, for example, with Lays in Belgium because that's where we're based in.

And then you would upsell to Doritos and Quaker.

And then after Belgium, you would upsell to France and Spain if you

We talk about PepsiCo, for example, which is one of our clients, plus the number of users as well, plus some premium features that we are also putting on the market.

So there are different dimensions for us to be able to upsell.

And how many of these customers are you now working with today?

We are working with about 300 of these customers, so a bit less than 300 customers across Europe.

So 99% of our clients are in continental Europe.

Now, can I take that ACV you just gave me times the customer count?

You're doing about $600,000 a month in revenue?