Ollie Smith

And I think it's because there's so much of it.

And it does take a long time to get to know it all.

But I mean, I started pretty young.

I got a job in a wine shop when I was a teenager.

That was my job from school in the holidays and the weekends.

And I loved it.

I just saw all these boxes with the names on it from all over the world.

And I had a really cracking kind of mentor in the cellar with me.

I was the delivery boy, basically.

And he was called Eamon, and he was an Irish retired publican.

And he said to me, it's not about you telling them this is the best wine in the world.

It's about you listening to each individual person, finding out what they love, and then recommending something at the price that's going to go with their dinner, that they're going to really delight in specifically to them.

That's the ticket.

And I thought, he's right.

It's about flipping it around.

It's not about saying, I'm the big I am.

This is the wine to have.

It's about the person in front of you.

And I've never forgotten that.

And I guess that's because he was a publican.