Ore Oduba

terrifying but it's thankfully in most cases it isn't it isn't a conversation at the moment but it is all connected because again i don't think there has been a template to how we help kids navigate the digital world it is going to be the primary way that they engage with the world it already is for so many people but we haven't got that template and for me my vision is there was a time when you would never as a family or as a young person gone into a pub

But we've got to the point societally where it's a place that you can go.

There's a familial setting to it.

There's a safety to it.

Yes, people go there and they might get drunk and there are people struggling with alcoholism there.

But there is a way to create generationally a conversation where somewhere like that can be safe.

How can we create a counter to the stuff that does exist?

Digital life and exposure to adult material is going to exist, but how can we create a template for young people from a really early age through early childhood into pre-adolescent, into teenage years and into early adulthood so that by the time they get to 18, we've given them the best possible education

so that they are ready to take on that world and they've made they're in a much better position to make better choices um i think that really is fundamental from an education point of view fun and in society familiarly in our friendships because things like that website the the ones the date rate website things like grok ai things that we're so we have to be more outraged

that it exists, but I think that is the cost.

That is the result.

Because without it, over the course of 15 years of smartphone access in our hands, that's what's happening now.

So, you know, so much has changed and will change with AI and everything to come, that if we don't create that template now and really look at what regulation looks like, really look at what transparency looks like from all of these websites and really fundamentally putting in massive legislation

that we all have a part to play.

There's real collective responsibility in solving that problem at the root because the bad stuff is already there.

How do we help our kids navigate around it?

And can I just say as well, because you personally did come into our discussions around whether it was right for me to talk about it.

And like I said, it was very public and you had gone public about it and been such an inspirational force for bringing addiction out of the cover of shame.

And I remember using you as an example and saying, well, Matt has done this incredible job of sort of releasing the shame from drug addiction, drink, and has created a voice for it.

But the retort was often, yeah, but Matt's a rock star.