Oren Zaslansky

It gets damaged.

Things get lost and stolen.

It's expensive.

Uh, and it's slow.

You know, these are not the key performance indicators you typically hope for.

What we do instead.

Is we algorithmically create carpools or what we now call shared truckloads.

So a customer can come to flock and they could say, Hey, I have four pallets.

I have 12 pallets.

I don't really want to see my goods take forever and get lost and get destroyed.

What is the alternative?

And we would say, well, we're going to use our technology to create a ride share, a truck share program for you, one truck, one driver, and we'll make sure that truck is full.

And so initially for the first three years of the firm, you could imagine if you're building a carpooling model, there's technology challenges, but there's also just what we call liquidity.

You need volume.

Marketplace.

Marketplace, got to line up time and space, simultaneity.

So it took us three years to get it to the point where it wasn't just aspirational.

We'll try to create a shared truckload.

The market, our customers told us clearly, if you can guarantee it, then you've got something.

If you're just going to try, that's cool.