Otmar Szafnauer

And that's today's big announcement.

People can, for the first time, right now, listen to episode one of High Performance Racing, our new podcast focused on the world of Formula One.

It's an exciting moment for the high performance brand, I think, you know.

Well, I think in many ways it's driven by the audience.

When we release episodes of High Performance, it's guest-led stuff, right?

So it's all about the guest who's joining us.

And if we have footballers on, the reaction's kind of cool.

If we have psychologists and writers and visionaries, then we get a great reaction.

If we have people that have been in the heart of something incredible like Bear Grylls as an explorer or a member of the military, we get a great reaction and good numbers.

But when we talk about Formula One and High Performance...

It gets numbers and a reaction like nothing else.

And it's very interesting how much the Formula One community have lent into what we've done.

How much the Formula One world, in terms of the drivers and the team principals and the people working in the sport, have enjoyed the content and the coverage that we've offered.

Because I think we look at the sport in a way that no other podcast does.

And the audience really just wanted more, Damien.

So...

This is definitely a departure for us because if you look at our other shows like Untapped and On The Mend and The Room Where It Happened, all of them are based around helping people to find their own version of high performance.

Whereas high performance racing is basically a pure Formula One podcast all about that world of F1.

And I'm excited to go back into having those conversations that, to be honest, I've missed.

Yeah, good question, actually.