Pablo Fuentes

Yeah, and that's a trend that's continuing to grow, you know, go every month since then.

And we made a big bet back then.

That's when we decided to go away from doing a direct sales model where we have inside salespeople calling businesses to make a big bet on content marketing and organic traffic.

And it's paid off, and it's good because otherwise we wouldn't be here.

I mean, sure, in terms of our salaries, but it's really what we do.

I mean, we also have a network of freelancers, but it doesn't cost you money in the sense that a salesperson costs you money or in the sense that SEM costs you money because those are things that you have to spend money on every time you do them, right?

Versus ranking very well for high value terms.

Uh, sure.

I mean, we went fully remote.

So, um, the company is now based in, uh, in Austin, Texas.

I live here in Austin.

Uh, we have people all over the country and over the world.

Uh, so the company, we, we don't have an office in San Francisco anymore.

That's, uh, that's definitely a big, uh, what was that costing you?

You know what?

It was costing us more than we thought.

So it was about $6,000 a month in rent, but then associated expenses with that.

And, you know, little things that start to add up like coffee and lunches and things like that.

It was probably another three, $4,000.

Interesting.