Panos Panay

Credit to Andy. That's Andy. That wasn't me.

Yeah, I think the exact words were $19.99 per month, but free with Prime.

Yeah, I think the exact words were $19.99 per month, but free with Prime.

Yeah, I think the exact words were $19.99 per month, but free with Prime.

Oh, okay.

Oh, okay.

Oh, okay.

I want customers to understand that the service is better with Prime. Yeah. At the end of the day, if you have Amazon, sorry, Prime Video, Prime Shopping, Amazon Prime, you fundamentally get the best music experience. You get photos, unlimited photos. That just makes the Alexa experience better. You don't need to have it. It's a great experience without it. But it's just better. Yeah.

I want customers to understand that the service is better with Prime. Yeah. At the end of the day, if you have Amazon, sorry, Prime Video, Prime Shopping, Amazon Prime, you fundamentally get the best music experience. You get photos, unlimited photos. That just makes the Alexa experience better. You don't need to have it. It's a great experience without it. But it's just better. Yeah.

I want customers to understand that the service is better with Prime. Yeah. At the end of the day, if you have Amazon, sorry, Prime Video, Prime Shopping, Amazon Prime, you fundamentally get the best music experience. You get photos, unlimited photos. That just makes the Alexa experience better. You don't need to have it. It's a great experience without it. But it's just better. Yeah.

And so we talked about it. Like, we want people on Prime. You know, if you're on all those services, it comes together as a collection on your product. It just makes the personalization so much stronger. It makes the invocation of services so much easier.

And so we talked about it. Like, we want people on Prime. You know, if you're on all those services, it comes together as a collection on your product. It just makes the personalization so much stronger. It makes the invocation of services so much easier.

And so we talked about it. Like, we want people on Prime. You know, if you're on all those services, it comes together as a collection on your product. It just makes the personalization so much stronger. It makes the invocation of services so much easier.

Just a series of events. I think back to two-way door decisions, I don't think it was the first decision. There were different ways to think about it. It costs more to run the service. That's all there is to it. You're going to invoke an LM. You have many models working. There's a lot of inference. That's true.

Just a series of events. I think back to two-way door decisions, I don't think it was the first decision. There were different ways to think about it. It costs more to run the service. That's all there is to it. You're going to invoke an LM. You have many models working. There's a lot of inference. That's true.

Just a series of events. I think back to two-way door decisions, I don't think it was the first decision. There were different ways to think about it. It costs more to run the service. That's all there is to it. You're going to invoke an LM. You have many models working. There's a lot of inference. That's true.

Then you heard Andy talk about how much cost is coming down with Tranium 2, and you just see... the efficiencies, if you will, that are coming through, those are plumbed through the plan. We have an incredible opportunity in front of us. And so it wasn't about how much you're spending, how much you're making. It's about making a great product.

Then you heard Andy talk about how much cost is coming down with Tranium 2, and you just see... the efficiencies, if you will, that are coming through, those are plumbed through the plan. We have an incredible opportunity in front of us. And so it wasn't about how much you're spending, how much you're making. It's about making a great product.

Then you heard Andy talk about how much cost is coming down with Tranium 2, and you just see... the efficiencies, if you will, that are coming through, those are plumbed through the plan. We have an incredible opportunity in front of us. And so it wasn't about how much you're spending, how much you're making. It's about making a great product.

And once we were like, we want to make sure people have the best product possible. That is the anchor. And so we're like, all right, it's got to be with Prime. That's the best way to get customers there. The other piece of that that I see- I think people want it to be more complicated because I've been asked this question a bunch of times. I generally haven't answered it.