Panos Panay

And we believe that your Echo devices right now, as you light them up with Alexa Plus, just have any conversation at any time.

I think there's something quite powerful about that too, where a lot of times we take out our phone, we get distracted.

I'm at the dinner table with my kids.

We have this idea that we want to keep our phones down, right?

Because we want to be present with each other.

And there's so many times where you pull out your phone to answer a question, almost like you just said.

But now it's just changed.

It's completely different.

Just say, Alexa, have the conversation.

It's quite literally all the information there.

And it's conversational.

Not only that, she can then get the next thing done for you.

Let's say you have a conversation.

You want to talk a little bit more about what's happening and what do we think about what's happening tomorrow.

You just add it to your calendar right there and then just with your voice.

It's distraction free.

It's ambient.

And it's so fun because you're just engaged in a totally different way with your voice, just as you said.

We've been doing it for 10 plus years.

This is what we are 100% focused on for our customers.