Paris Childress

And we were

We helped them pivot and launch their SaaS product about 18 months ago and basically got them from zero to 100,000 customers in about 16 months.

Correct.

Well, the first 100 customers was through paid search.

And we thought we had maximized paid search, but then we got into Facebook and into YouTube.

And there were some breakthrough moments.

One was switching to data-driven attribution, which really unlocked the value of YouTube.

And the other was Facebook ads, basically leveraging all the great creative content that they were producing online.

to drive acquisition through Facebook.

High six figures.

The first keywords are the branded and competitor terms.

because this is a product that's a new category.

It's basically a loop synthesizer.

So people aren't really looking for this.

So we went after competitors' terms, platforms that are selling loops and samples that musicians use to make music.

And we wanted to basically catch that adjacent search intent.

After that, we...

We started going after other types of keywords that had slightly less intent, but we were just moving further away from the bullseye, so to speak.

And we continue to do this even now, building out more and more keywords around the digital audio workstations and other popular brands that music producers are familiar with so that we know we have the audience.

Yeah, that's it.