Paris Childress

Right, right.

So we get to the most loyal cohort.

after four to five months after they start the first payment.

I think most of it,

is relying on that logic.

We were brought into the investor due diligence process and we had to answer these types of questions.

The investor asks, you're doing, so right now we're doing a thousand new trials a day.

What would it take to make that 3,000 or 5,000?

And could you preserve the unit economics if we wanted to triple this?

How?

The answer is yes.

We can because we still felt like there were certain ways that we could continue optimizing.

We hadn't exploited international expansion to the fullest degree possible.

There are some analytics solutions as well that we haven't implemented where we think we can improve and eliminate a lot of wasted spend.

And the product itself will evolve.

So right now the product is really geared towards professional music makers.

And I believe that the founders and the team's vision is to move downstream and eventually make this tool accessible to hobbyists and even people that are brand new to making music.

So right now, it's basically like the Adobe of music making.

But in the future, it could be the Instagram.

And if that happens, then our addressable audience gets massive.