Parker Olson

Um, and we've built a lot of infrastructure to support that.

So, you know, why not solve that problem in, in adjacent categories as well, uh, where our exact same customer has that exact same problem.

Yeah.

Vitamin pain pill, not vitamin.

There's there's there's a few frameworks that I like hold very dearly.

That was one early on.

I was like, look, like we cannot build a vitamin because and maybe to break it down for people like another framework I really like.

This is from an entrepreneurship class at an undergrad is like.

Most businesses operate in, successful businesses operate in three realms.

They either solve jobs, right?

Solve or like remedy pain or create a gain, right?

And when we think across all three of those,

Solving a job that somebody has to complete is inherently valuable for them because they have to do it no matter what, right?

Like at the end of the day, like that has to get ticked.

And if you can solve that job really well for them, it's really valuable.

Remedying a pain, right?

Somebody is in a lot of pain.

Like, you know, they have a horrible backache.

Well, if you give them a pill and you say, wow, you take this pill, you're going to have no pain.

Super valuable.