Parker Olson

Paying attention to that over time and setting up tiers where it's like, okay, you can kind of get more coverage on your customer base while providing specifically to their needs, I think is sort of that next step.

But it's super trial and error off the bat and understanding, okay, what's scalable?

What actually builds a good business model?

So that's pricing.

It's a huge challenge for everyone.

There is no magic bullet.

The second component is pricing.

How do you actually grow?

How do you actually reach the audience?

And for us, it's just like, okay, where does our audience hang out?

And a lot of it, again, is trial and error.

But what we found early on is we tried kind of advertising, we tried doing different outreach methods.

And then we partnered with a Substack newsletter that was to PR agencies.

It was pretty small.

They have like 900 followers, maybe not even, like 500 followers.

And we placed one advertisement in there and we booked like 75 demos in three days.

And we were like, Holy shit.

Like, okay.

Like clearly the messaging is hitting on like a real pain point.

Right.