Pat Walls

What do you have to, what's the important part to find when you write this pitch?

So in this case, is the kind of the main thing I would be feeling or wanting is, oh man, I really want the sort of exact playbook.

Yeah.

You know, in this case, the 10-step playbook validated by a Reddit post with 151 comments.

of how he's built these, you know, he builds SaaS apps to 200K MRR, something like that?

Gotcha, that's very cool.

And then when you go to interview them, you're trying to extract, you're trying to basically now fill in the blanks of this skeleton you already think is a winning video.

Yeah.

Yeah, it seems like you kind of undersold yourself at the beginning when you were like, you know, I stuck with it.

I think obviously consistency and sticking with it mattered.

But it sounds like also what really mattered was building a system to be able to do this at scale, right?

A team and a system.

You had to do that.

I would say most creators don't know how to build a system.

Right.

And it sounds like you found the growth hypothesis, which was,

if I put these types of stories on YouTube, there's always, YouTube will keep feeding me more and more audience for this type of content.

And I can grow that way versus SEO versus anything else, right?

Like one of the frameworks I always liked that I think has kind of gone out of style was Eric Ries when you did a lean startup.

And he said, basically a company, you really have two main hypotheses.