Patricia Aymà Maldonado

Change doesn't happen only in our kitchens.

It happens when all the industry, all the system is accountable.

Yeah.

So we spend so many years telling people to recycle better.

to buy less plastic and choose the right bin.

Yet during all this time, the industry has continued producing materials that simply cannot be recycled at scale.

So a quick visit to the supermarket shows how almost everything is wrapped in plastic that you never ask for.

But the moment you reach the checkout, the responsibility suddenly becomes yours.

You can take a plastic bag, a material that we all know is harmful, as long as you pay for it.

So the truth is that the system offers very few real options.

And this is where we need like a mindset shift.

The important thing here is not to blame the material itself, but to understand what it is designed for and ensure it's the end of life match with the purpose.

And if a customer wants to help change the rules, they can by calling out on sustainable packaging publicity,

or maybe by using social media to demand better materials, or by supporting brands that generally innovate and question those that don't, by asking supermarkets why something is right the way it is, or by voting parties that support innovation, not just policies that focus almost entirely on recycling.

So regulations should open the door to alternative materials so we can move toward more sustainable options.

We are in a moment of a big change and we need consumers to stay as informed as possible and keep their mind open.

Yes.

So as I said before, we have different many bioplastics in the market.

Okay.

And these bioplastics, it is important to know what is the origin of the bioplastics and what is going to be the end of life.