Patrick Coffey
Appearances
WSJ What’s News
The Businesses Adding an Extra Charge With Trump’s Name On It
Essentially, marketers have a constant demand to produce more content.
WSJ What’s News
The Businesses Adding an Extra Charge With Trump’s Name On It
One of the main reasons is that a big part of marketing strategy now is to personalize everything, going from addressing each customer by name to using the data that they've collected to customize whatever you're showing them based on where they're located, what they buy, the interest they've expressed through their online behaviors and things like that.
WSJ What’s News
The Businesses Adding an Extra Charge With Trump’s Name On It
So marketers are increasingly turning to generative AI tools. And they do everything from creating websites to straight up generating ideas for campaigns and now making videos.