Patrick Lee

Yeah, I knew that it was going to happen. I had heard rumblings of what the amounts, what the figures were.

Yeah, I knew that it was going to happen. I had heard rumblings of what the amounts, what the figures were.

At the time, I thought it was ridiculous, not from like a worth perspective, because I thought that the net worth and the sheer amount of views and metrics that you get to deliver a brand from a marketing perspective, that number was warranted. But I also understood how unprofitable and like how big of a debt Vine collected as a company in an operation.

At the time, I thought it was ridiculous, not from like a worth perspective, because I thought that the net worth and the sheer amount of views and metrics that you get to deliver a brand from a marketing perspective, that number was warranted. But I also understood how unprofitable and like how big of a debt Vine collected as a company in an operation.

There's got to be a middle ground of like, you know, there's no creator funds in that day, and I still don't think creator funds are necessarily a good idea. I don't think they're equitable, but... that should have been day one of creator fund, which is like, what if we paid everybody a small salary of $35,000 a year to create Vines?

There's got to be a middle ground of like, you know, there's no creator funds in that day, and I still don't think creator funds are necessarily a good idea. I don't think they're equitable, but... that should have been day one of creator fund, which is like, what if we paid everybody a small salary of $35,000 a year to create Vines?

And then you get bonus incentives for working with our brand partners, bonus incentives for talking about Vine on Instagram. Like there was frameworks that I think we were even talking about as creators.

And then you get bonus incentives for working with our brand partners, bonus incentives for talking about Vine on Instagram. Like there was frameworks that I think we were even talking about as creators.

And they, of course, they went to the table with like, you know, give us the yacht.

And they, of course, they went to the table with like, you know, give us the yacht.

I remember my reaction to hearing at the time was like, brother, we don't make no money. Where are we going to get a million dollars for you from? We don't sell ads. But, you know, it's a symptom of you created this culture where you empowered 100 people

I remember my reaction to hearing at the time was like, brother, we don't make no money. Where are we going to get a million dollars for you from? We don't sell ads. But, you know, it's a symptom of you created this culture where you empowered 100 people

to be the lifeline to the entire product and then like when those people decide to use their leverage you're in deep shit that's sorry like that's that's your problem like you you hitched this entire thing on you know 20 21 year olds who at any point could just decide like actually like we're not getting paid for this we can go anywhere else and like their audience will come and they were right you know

to be the lifeline to the entire product and then like when those people decide to use their leverage you're in deep shit that's sorry like that's that's your problem like you you hitched this entire thing on you know 20 21 year olds who at any point could just decide like actually like we're not getting paid for this we can go anywhere else and like their audience will come and they were right you know

I mean, just using a CPN calculator right now... CPN, if you've forgotten, is how much money brands would be willing to pay a creator based on how well their videos performed. Somebody that's driving you maybe half a million views on a singular video, that's a $12,500 video. And you're looking at creators that are generating... 12.5 K in potential impressions per video.

I mean, just using a CPN calculator right now... CPN, if you've forgotten, is how much money brands would be willing to pay a creator based on how well their videos performed. Somebody that's driving you maybe half a million views on a singular video, that's a $12,500 video. And you're looking at creators that are generating... 12.5 K in potential impressions per video.

They're uploading it three times a week. They're doing that for four weeks during the year. You're already looking at about $150,000 a month in like just a standard CPM on impressions that run rates over a million dollars a year. Like that's like one and a half million dollars. And they're asking for a million dollars for their video.

They're uploading it three times a week. They're doing that for four weeks during the year. You're already looking at about $150,000 a month in like just a standard CPM on impressions that run rates over a million dollars a year. Like that's like one and a half million dollars. And they're asking for a million dollars for their video.

existence on the platform so to not think that from a vine perspective you can squeeze that out of them if you can squeeze profitability out of paying them a million dollars is like just at the time if the industry wasn't there i just don't think the foresight was there to say yeah these people are worth a million dollars i think the audiences were well worth a million dollars and they just didn't they just didn't click that i just i don't think they had that perspective i

existence on the platform so to not think that from a vine perspective you can squeeze that out of them if you can squeeze profitability out of paying them a million dollars is like just at the time if the industry wasn't there i just don't think the foresight was there to say yeah these people are worth a million dollars i think the audiences were well worth a million dollars and they just didn't they just didn't click that i just i don't think they had that perspective i