Patrick McGinnis

We're going to partner to build this business around the beauty space.

And we had looked at some of these beauty influencers.

In fact, one of the pitches I got us when we were working on this company, Real Influence, that we had worked in the year before was with the Lauder organization.

So I had a good friend who worked at Lauder, Estee Lauder.

We met with the head of digital.

And basically, she was like, we don't even know how to think about beauty.

YouTube right now.

And within a year, they had spent all kinds of money building a channel.

So it was clear to me that we were at the right place at the right time.

And the fact that Michelle had a huge customer base meant that there was no acquisition cost for the customers.

He was raising around.

He was raising around.

He put together a bunch of people.

He had a couple of VCs in there, but it was mostly investors.

angels, people who were at Facebook and maybe had an exit.

And he said basically like, um, you know, we are, we, I was, I don't think it is close how much they raise.

I mean, it's been out in the press a bit, but you know, it was in the, it was in the single millions because, you know, he didn't need a lot of cash to do what he wanted.

And he said, you know, here's the docs.

If you're interested, you can invest as much as you want.

Um, and I, you know, that was it.