Patrick McGinnis

I'm bored with my job, whatever the reasons were.

And so as I started meeting with these people, it occurred to me that actually I could sort of help people.

And I really believed in what I was doing.

And after 2008, I felt sort of this moral imperative to try to help as many people avoid the stakes that I had as possible.

So that's why I wrote the book.

And it's been a blast.

Actually, I loved writing anyway.

And so writing the book was sort of one of the most enjoyable things I've done.

I did it in a month.

So it wasn't like it took, you know, tons and tons of time.

I mean, just sat down.

I lived in an apartment in Maine during the middle of the winter.

There were three feet of snow on the ground.

And that convinced me to get it done really quick.

Yeah, my number one.

So there were a couple of things I wanted to achieve.

The number one thing was I was not a well-known sort of media figure, and I felt that it would be valuable to have a big publisher behind me in order to give me that credibility.

And I also, as I got into it, found that the editorial process and having a great editor, you know, so many people write terrible books because they don't have great editors.

A great editor can take reasonably good content and make it really terrific.

That was A. B, I wanted to be global.