Patrick O'Shaughnessy

Whether you're a seed stage startup trying to land your first enterprise customer or a unicorn expanding globally, WorkOS is the fastest path to becoming enterprise ready and unlock growth.

It's essentially Stripe for enterprise features.

Visit WorkOS.com to get started or just hit up their Slack support.

Yes, they have real engineers in there who will answer your questions fast.

WorkOS allows you to build like the best with delightful APIs, comprehensive docs, and smooth developer experience.

Go to WorkOS.com to make your app enterprise ready today.

Today, we're breaking down one of the strongest brands in the world, Rolex.

Founded in the UK in 1905 under the name Wilsdorf and Davis, Rolex has become the leading name in luxury watches.

But while the company's products are iconic, the business itself is highly secretive.

Owned by a foundation and run as a nonprofit entity, little is known about Rolex.

To unlock the secrets, we're delighted to be joined by Ben Clymer, the founder of Hodinkee and an expert on all things luxury watches.

Ben has had rare access to Rolex and the people behind the manufacturer, making him the perfect person to dissect the business with us.

Please enjoy this excellent breakdown of Rolex.

So Ben, I was trying to think of an appropriate first question to break down Rolex.

I think it has to be, what is your favorite Rolex watch ever?

So say a bit more about the Daytona.

Like what is it about it as a physical object that you think makes it special?

You said something interesting, which is one of the jobs to be done for buying a Rolex is this cosplay idea of transporting you to a more interesting or fanciful lifestyle.

Maybe you could describe before we get to Rolex, specifically the brand, all the jobs that you think high-end watches do for people.

I don't want to take for granted that one of them is tell the time, but you can buy a Casio for 10 bucks that can tell the time.