Patrick Ta

I think this conversation...

became even bigger because several years back, I had an incident with this creator.

Her name is Ivana Sunshine, who is a creator that I met through Sephora Squad.

And I loved her energy.

I saw her content.

It was so authentically her.

I reached out to my team to work with her on a brand level.

And there was a delayed payment on an invoice, which

was fixed, but not knowing, like, back then, like, how this happened, like, I hated that that happened.

And it was really important for me to, like, take a step back and, like, pause for a second and really, like, understand, like, what happened.

Realizing that, like, this was an administrative issue, we did a complete, like, overhaul on our accounting process to make sure that, like, this, like, never happens again, but...

I also understand that when you are building a brand, mistakes happen.

People are not perfect, and I am not perfect.

And when we talk about, like, the trademark issue...

So what people don't understand, like I did not trademark the technique.

You cannot trademark a technique.

You trademark the name.

I trademark the name and I trademark every single product name.

This launch has been a very hard launch for me.

I created this with such heart and passion.