Patrick Ta

My intent was only to create

a product to allow people to make this technique more accessible at home.

And when we talk about the trademark issue... Because that's what people have got their knickers in a twist about, right?

So what people don't understand, like I did not trademark the technique.

You cannot trademark a technique.

You trademark the name.

I trademark the name and I trademark every single product name.

The product name.

The product name.

I think this conversation became even bigger because several years back, I had an incident with this creator.

Her name is Ivana Sunshine, who is a creator that I met through Sephora Squad.

And I loved her energy.

I saw her content.

It was so authentically her.

I reached out to my team to work with her on a brand level.

And

There was a delayed payment on an invoice, which was fixed.

But not knowing back then how this happened, I hated that that happened.

And it was really important for me to take a step back and pause for a second and really understand what happened.

Realizing that this was an administrative issue, we did a complete overhaul on our accounting process to make sure that this never happens again.